Senior Product Marketing Manager, Cohere
Natural language processing AI platform
Open for applications
Natural language processing AI platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- Experience with LLMs and RAG
- 5+ years of product marketing experience in Enterprise software and SaaS
- High level of technical acumen and understanding of complex technologies
- Ability to operate in a fast-moving and constantly changing environment
- Strong interpersonal skills with a strong sense of conviction and diplomacy
- Strong communication skills, verbal and written
- Strong sense of ownership
What the job involves
- The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth.
- They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey
- This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness.
- The Senior Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives
- They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation
- Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
- Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
- Ensure consistency in brand voice and tone across all content
- Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
- Oversee strategic product launches from beta thru GA, ensuring targets are met
- Enable sales teams at all levels on Cohere’s value proposition and messaging
- Conduct competitive analysis to inform product development, pricing, and marketing activities
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
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