Senior Manager of Customer and Community Engagement, Workato
$135-160k
+ Variable and equity
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$135-160k
+ Variable and equity
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 7+ years of experience in customer marketing, corporate communications, content marketing, customer and community engagement, or executive communications
- Demonstrated success in delivering compelling customer stories, customer experiences, and strategic content
- Experience crafting and executing executive-level customer marketing programming
- Proven track record of working effectively with customer and internal executives, sales, product management, and marketing to build strong relationships and achieve outcomes
- Clear understanding of marketing, sales, and communications priorities and track record of successfully partnering to deliver high-impact customer stories and assets
- High-energy, “own it” personality, and ability to drive process improvement and thrive in a fast-paced, high-growth environment under tight timelines
- Exceptional communication cross-functionally and at all levels, including senior management
- Excellence in both program development, execution, and management
What the job involves
- Workato is seeking a passionate and creative team member to join our growing Corporate Marketing Team as the Senior Manager of Customer Marketing & Engagement Programs
- This person will be focused on scaling and driving strategic executive engagement and programs to champion, activate, and expand our customer community
- You’ll execute programs that showcase our outstanding customers, build deeper connections, support customer listening programs, and promote customer advocacy internally and externally
- Partnering with the Senior Director of Customer Marketing and Strategic Engagement, this role will be at the forefront of elevating our customer community
- Deliver powerful customer stories
- You will drive the execution of our customer program, which identifies and shares our customers' successes through multiple mediums and develops customer advocates across industries, segments, and markets
- Working with our customers and our internal teams, you’ll create powerful customer engagement and spotlight programs and help to identify, collect, and craft powerful stories that will inspire, motivate, and educate
- Champion customers and create community programs
- Create compelling customer executive engagement journeys that include stories, awards, speaking engagements, experiences, and co-marketing opportunities
- Inspire our customer community with strategic communications across platforms and partner with leaders across Workato to create best-in-class experiences for customers
- Drive our #1 Company Value – that the Customer comes first, second, and third
- We know we succeed only when our customers are successful
- In this role, you’ll be at the heart of those efforts identifying, crafting, and distributing, internally and externally, stories that bring that to life
- You’ll help to create and execute reference programs that connect our customers and their stories to the right people, at the right time, with the right context
- You will be an essential partner to internal teams that want to stay on top of the latest and greatest with our customers
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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