Senior Campaign Manager, Xeneta
Benchmarking & market analytics for freight
Job no longer available
Benchmarking & market analytics for freight
201-500 employees
Job no longer available
201-500 employees
Company mission
To transform the ocean and air freight markets.
Role
Who you are
- 5+ years' experience in a campaign-centric role with a proven track record of success in demand generation (ideally within tech/SaaS)
- A deep understanding of a breadth of marketing campaign approaches, tactics and channels (ABM, inbound/outbound, go-to-market, persona-based, nurture programs, webinars, etc.)
- Demonstrate experience planning, coordinating and delivering marketing campaigns to a high standard
- Excellent project management skills with the ability to prioritize and manage multiple campaigns simultaneously
- Excellent written and verbal communication skills, including copywriting
- Demonstrate experience with marketing automation platforms (ideally HubSpot) and CRM systems (ideally Salesforce) and reporting tools
- Ability to analyze data for actionable insights and intelligence
- Experience collaborating closely with cross-functional teams (marketing, sales, product, etc.), working with external agencies, vendors, and partners to leverage their expertise
- Comfortable sharing ideas and tactfully challenging the status quo
- Bonus points if you’re comfortable using design tools to produce basic creative assets (E.g. Canva, Figma, Adobe Creative Cloud)
What the job involves
- Working alongside the Demand Generation Director, the Senior Campaign Manager is responsible for developing and executing strategic campaigns that accelerate customer acquisition and drive our revenue goals through awareness, lead generation, nurture and ABM initiatives
- Develop and deliver a portfolio of strategic campaigns designed to engage, nurture and convert prospects into customers and drive cross/up-sell opportunities for our existing customers
- Leverage messaging frameworks, brand narrative and other materials to write value-led email, web and ad copy that converts across the buyer’s journey
- Coordinate the calendar of campaign activity, managing key stakeholders and ensuring deadlines are met for each stage of projects and campaigns
- Participate in market segmentation and go-to-market planning discussions to help define audiences with high engagement, intent and revenue potential
- Establish goals and critical metrics for campaigns, constantly testing, reviewing and measuring to optimize effectiveness and contribution to pipeline and revenue goals
- Work closely with the wider marketing team, SDRs and the broader sales organization to ensure alignment on campaigns
- Continuously evaluate and recommend new campaign approaches, channels, tactics and technologies to innovate and scale programs
- Reporting To: Mark Graham
Application process
- Applied
- HR Interview
- Hiring Manager Interview
- Case Study Interview
- Reference Check
- Hired
- Application Deadline: January 31, 2024
Our take
Xeneta, founded in Oslo, is changing the game in freight with its smart platform for tracking shipping rates and trends. Its platform gives businesses in the shipping world the tools they need to understand how rates are moving, both now and in the past.
What makes Xeneta stand out its that it's not just a service but a business intelligence partner, helping companies make more data-driven decisions. With hundreds of millions of data points gathered from some of the world's biggest shipping companies, the company supplies valuable insight for its clients.
Having secured substantial funding, the company is ready to grow further, expanding its data and customer base to cover even more global shipping routes. If it can continue to deliver actionable insights that drive business success, it should have a very bright future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2022
$80m
LATE VC
Jun 2021
$28.5m
SERIES C
Total funding: $137m
Company benefits
- Work-life balance
- Xeneta benefit days: 5-10 extra paid days off around public holidays throughout the year
- Individual education budget
- Diversity & inclusion initiatives
- Flexible work environment
- Career development opportunities
- Be a part of a growing company
- Open communication & transparency
- Choose your own equipment
Company HQ
Sentrum, Oslo, Oslo
Leadership
Patrik Berglund
(Co-Founder & CEO)Previously co-founded and served as a Partner for Nordilog. Experience as Business & Solution Development Manager for Kuehne + Nagel.
Share this job
View 1 more job at Xeneta