Director of Marketing Programs, Axiom Law
$180-190k
You will be eligible to participate in our cash bonus plan which on target would be 25% of your base salary for a Director role in the Marketing team
Specialist legal talent provider
Be an early applicant
Specialist legal talent provider
1001+ employees
Be an early applicant
$180-190k
You will be eligible to participate in our cash bonus plan which on target would be 25% of your base salary for a Director role in the Marketing team
1001+ employees
Company mission
Axiom Law's mission is to enable corporate legal departments to drive efficiency and growth and to adapt to a demanding new era.
Role
Who you are
- The ideal candidate is a data-driven, innovative thinker with a proven track record of building marketing pipeline and driving lead conversion all the way through the funnel in partnership with Sales
- 7+ years of experience in marketing, with a focus on demand generation, integrated marketing programs, and revenue growth
- Proven experience in B2B marketing, preferably within professional services, legal, or technology industries
- Strong background in digital marketing and marketing automation platforms (e.g., HubSpot, Salesforce)
- Exceptional strategic thinking and analytical skills, with a data-driven approach to decision-making
- Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization
What the job involves
- Axiom is seeking a Director of Marketing Programs to lead the development, execution, and optimization of demand generation programs that drive brand awareness, pipeline growth, and revenue retention
- This role will be responsible for developing integrated marketing programs across the full marketing mix, including email, webinars, continuing legal education (CLEs), and events, as well as optimizing digital demand generation in partnership with Axiom’s digital team
- As a key leader in the marketing organization, the Director of Marketing Programs will collaborate with cross-functional teams, including Sales, Product, and IT, to ensure alignment with Axiom’s business objectives
- Strategic Leadership & Program Development:
- Develop and execute a comprehensive marketing programs strategy to drive awareness, pipeline growth, and client engagement in the US and key international markets (UK, Australia, Hong Kong, Singapore)
- Oversee the creation and execution of multi-channel marketing campaigns, including webinars, email marketing, continuing legal education (CLEs), events, partner marketing, and more
- Align marketing programs with business goals, ensuring measurable impact on revenue and client retention
- Partner closely with the Sales teams to drive alignment and optimize go-to-market strategies
- Demand Generation & Growth Marketing:
- Lead demand generation efforts, including email marketing, webinars, CLEs, events and targeted campaigns, to drive high-quality leads. Work in close partnership with BDR team, Solution Marketing, Marketing Communications, and Digital teams to drive alignment and maximize impact
- Leverage generative AI, marketing automation, and CRM tools to optimize lead nurturing, conversion rates, and customer acquisition efforts
- Track marketing performance metrics and KPIs to assess marketing effectiveness and continually refine program performance
- Field Marketing:
- Oversee Axiom’s field marketing activities in the UK and APAC regions
- Integrate international field marketing efforts with Axiom’s global marketing calendar and help implement programs that maximize marketing pipeline in Axiom’s international markets
- Team Leadership & Collaboration:
- Lead and mentor a high-performing marketing programs team, fostering a culture of innovation and accountability
- Collaborate with BDR team, Solution Marketing, Marketing Communications, and Digital teams to ensure consistency and cohesion across all marketing initiatives
- Work with internal stakeholders to leverage data insights and market intelligence for continuous optimization
Our take
Axiom provides high-caliber legal talent, counting more than 6,000 lawyers spread across Europe, North America, and APAC. The company launched in 2000 and serves more than half of the Fortune 100 today. It offers a wide range of solutions to meet legal needs, from on-demand attorneys to supplement companies' legal departments, to senior paralegals to review legal forms and business contracts.
Traditionally, law firms were the dominant providers in the legal industry and their hierarchical partnership structure was a major obstacle for anyone trying to overcome that prevailing model. Axiom's founder saw an opportunity to reconfigure legal delivery and set out to construct a law company to respond to the growing misalignment between firm lawyers and equity partners as well as firms and clients. Axiom has recruited lawyers from top firms while cutting most traditional extra costs, enabling it to offer high-quality services at a much lower price than the wider legal industry.
Axiom received its first funding round in 2000, raising $5.4 million, and three subsequent funding rounds have followed. These investments fueled expansion over time and enabled the company to invest in technology, a talented workforce, and a strong senior management bench. Going forward, Axiom will keep expanding its legal professional talent offering and it will likely maintain its focus on tech, as exemplified by its acquisition of legal tech firm Plexus Engage in 2022.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Feb 2013
$28m
GROWTH EQUITY VC
Total funding: $28m
Company benefits
- Flexible working
- Health Insurance
- Work from home opportunities
Company HQ
World Trade Center, New York, NY
Leadership
David McVeigh
(CEO)30 years of experience in business leadership, management consulting, and private equity portfolio company management. Previous Managing Director at Hellman & Friedman and Executive Vice President at Gartner.
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