Campaign Manager, Panopto
$70-80k
+ Bonus
Video capture, streaming, search, and archiving solutions
Open for applications
Video capture, streaming, search, and archiving solutions
101-200 employees
Open for applications
$70-80k
+ Bonus
101-200 employees
Company mission
Committed to designing smarter ways to work and learn with video.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company
- Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce
- Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns
- Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders
- Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously
- Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment
- Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus
What the job involves
- As Panopto’s Campaign Manager, you’ll play a key role in driving awareness, engagement, and pipeline growth within either the corporate or the higher education market across the U.S. and EMEA
- You’ll be responsible for the strategy, execution, and optimization of marketing campaigns designed to attract, nurture, and convert institutional prospects
- In this highly hands-on role, you’ll plan and manage integrated campaigns — including email programs, webinar promotions, paid media and SEO, and digital engagement — from concept through reporting
- You’ll write compelling email copy, build campaigns in our marketing automation platform, and collaborate with cross-functional partners in business development, product marketing, and sales to ensure alignment and measurable results
- This is an excellent opportunity for a data-driven, creative marketer who’s eager to own campaigns end-to-end and contribute directly to Panopto’s growth in the education market
- You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft
- Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education)
- Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey
- Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals
- Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement
- Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice
- Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup
- Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales
- Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs
- Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time
- You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs
Application process
- The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer
Our take
The concept for Panopto developed in the early noughties when the founders noticed that storing videos on computer hard drives was becoming cheaper than storing them on tape. The company’s foundations were in a free software paid support service that provided the tools for downloading videos onto a computer. Nearly two decades later, Panopto provides educational institutions and enterprise businesses with screencasting, lecture recording, streaming and video content management software.
Panopto’s modern platform offers clients in education, aviation, telecoms, and healthcare, among others, an all-in-one video platform for creating and publishing video content. Its audience engagement tools, alongside GenAI video production software (through the acquisition of Elai), keep the company in step with modern innovations within the content production sector.
Panopto continues to grow its reach and in 2024 launched a cloud hosting service in Japan and acquired cloud hosting and GenAI startups to fuel its growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2016
$42.8m
GROWTH EQUITY VC
Jan 2011
$4m
EARLY VC
Total funding: $48.5m
Company benefits
- Time Off Benefits - Generous and flexible leave policies. Unlimited Take What You Need PTO, including sick days for when you need it most. Holidays to celebrate with loved ones. Extended bereavement program to support you during difficult times. Tenured Leave opportunities for long-term employees to recharge and reflect. Extended Maternity and Paternity Leave to cherish family moments. Volunteer time off to give back to your community
- Core Benefits - At Panopto, we prioritize both professional growth and a fulfilling,balanced life for our employees. Our core benefits include comprehensive health, dental, vision, life and ancillary insurance plans. We provide access to a benefits preview to understand how Panopto benefits would support you and short-term and long-term disability insurance for peace of mind
- Retirement and Savings Benefits - 401k plan with company match to secure your financial future. Healthcare spending and reimbursement accounts for your well-being
- Healthful Living Benefits - At Panopto we understand well being is about more than physical health. We’re proud to offer workplace perks such as daily mental health break walks, a wellness rewards program to support your well-being, an employee assistance program for confidential support and a mindfulness program for stress reduction
- Remote Work Benefits - Enjoy all the benefits of a remote-first workplace that supports full work from home for ultimate flexibility. Childcare schedule flexibility to balance work and family life. Asynchronous work to accommodate your unique schedule
- Rewards, Recognition, and Employee Perks - Our great team is Panopto’s most valuable asset. We’re proud to offer an employee recognition program to celebrate your achievements, a Values Awards program to embody our company culture and referral bonuses for bringing great talent to Panopto
- Career Development Benefits - Panopto’s career tracks and competency and skills training will help you advance your career. We offer access to the LinkedIn Learning Program to expand your knowledge, AWS services and architecture training to stay ahead, and secure coding training to enhance your skills
Company HQ
North Shore, Pittsburgh, PA
Leadership
Jason Beem
(CEO)Previously Interim CRO at Advantive, COO at Stackline, Operating Executive at ST6 and Senior Vice President at Accruent.
Andrew Herning
(CFO)Previously Senior VP of Finance at Billtrust, CFO at UniTek Global Services, Inc. and American Standard.
Amit Mondal
(CTO)Previously worked as Group Vice President of Development at PowerSchool Group, was an Official Member of the Forbes Technology Council, Senior VP at SumTotal Systems and was the Director at Oracle.
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