Senior Social Producer, The Athletic
$70-90k
Subscription-based sports content publisher
Be an early applicant
Subscription-based sports content publisher
501-1000 employees
Be an early applicant
$70-90k
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- 4+ Years in Social Content Creation: A proven track record of growing audiences for a sports or media brand
- Technical "Preditor" Skills: You are a "Producer/Editor." You must be proficient in Adobe Premiere Pro and mobile-first editing apps (CapCut, etc.). Basic filming skills (iPhone or DSLR) are a must
- Internet Fluency: You live on the platforms. You understand the nuance between a YouTube community post and an Instagram Story
- Sports Junkie: You know the memes, the rivalries, and the deep-cut references that sports fans care about. You know why a specific 15-second clip is most likely to resonate
- Multitasking Under Pressure: You can edit a clip while simultaneously monitoring a live chat and drafting a tweet
- Editorial Judgment: You understand The Athletic’s standard of journalism and can balance "viral" energy with brand integrity
What the job involves
- The Athletic is looking for a creator-minded Sr. Social Producer to own the digital footprint of our new daily live show. You aren't just "managing accounts,” you are a digital-first filmmaker and strategist who knows how to stop the scroll
- Reporting to the Executive Producer, you will be embedded in the control room, identifying viral moments as they happen and translating them into high-performing social assets. You are equally comfortable editing a high-energy reel as you are moderating a fast-moving YouTube chat or filming "behind-the-scenes" content with our talent. You are the voice of the show to our community and the architect of its growth
- Content Factory Execution: Rapidly identify, clip, and edit "must-see" moments from the live broadcast for TikTok, Instagram Reels, YouTube Shorts, and X
- Bespoke Creation: Ideate and film original, social-first content with show talent (e.g., "fast-fire" Q&As, blind rankings, or reaction videos) that complements the main broadcast
- Live Community Management: Own the "front of house" during live broadcasts. You will moderate the live chat, highlight the best audience questions for the producers, and drive real-time engagement
- Social Strategy & Analytics: Build and maintain the show’s content calendar. You’ll use data to determine the best posting times, thumbnail styles, and platform-specific hooks to maximize reach
- Channel Management: Oversee the day-to-day operations of the show’s dedicated social handles, ensuring a consistent, witty, and authoritative voice that aligns with The Athletic brand
- Graphic/Video Editing: Use Premiere, CapCut, or Canva to create compelling visuals, memes, and info-graphics that translate complex sports stories into digestible social snacks
- Platform Innovation: Stay ahead of the curve on social trends and algorithm shifts. If there’s a new feature on YouTube or a trending sound on TikTok, you’re the first to figure out how the show can leverage it
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, The Athletic has found significant success and was acquired by the New York Times in 2022. Despite it operating at a loss directly after the takeover, it was clear that the New York Times perceived this as a long-term investment.
In 2025, it was reported that The Athletic was now profitable, which aligns well with its parent's prediction of profitability within 4 years. This has been aided by accelerated customer growth alongside the rising trend of subscription-based sports news.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.7m
Company benefits
- Paid Time Off
- Paid Sick Leave
- Paid Parental Leave
- 401 (k)
- Short & Long Term Disability
- Free Subscription
- Competitive Health Care
- HSA & FSA
- Commuter Benefits
Company HQ
Financial District, San Francisco, CA
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
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