Digital Marketing Specialist, Medius
$85-125k
AP management software
Open for applications
AP management software
501-1000 employees
Open for applications
$85-125k
501-1000 employees
Company mission
To remove complexity, reduce fraud and save money by improving the payments process.
Role
Who you are
- You have experience building web pages in a CMS (content management system) and supporting digital campaigns with the ability to work across different areas of digital marketing, from content generation to search and social campaigns to new and emerging lead generation channels like GEO/AEO (AI search)
- Background in web site management, familiarity with web development, and 2+ years of experience working in a CMS
- Experience in site performance analysis and web analytics
- Familiarity with SEO, PPC and management/optimization of digital marketing channels
- Skilled at multi-tasking and juggling competing priorities simultaneously
- Strong project management skills with a team player mentality and openness to flexing across digital marketing functions
- Excellent written and verbal communication skills
- Bachelor’s degree or equivalent experience
What the job involves
- The Digital Marketing Specialist will join the Digital Marketing team at Medius, responsible for delivering high converting, best-in-class experiences across all Medius web properties and digital lead generation campaigns. As a utility player on the digital team, your primary responsibilities will be to help scale and optimize our web presence and support a variety of content projects and digital marketing campaigns
- In this role, you’ll focus in two key areas:
- Helping to scale and develop Medius.com and Expensya.com by building and updating web content, aiding in our lead generation efforts and growing our web presence globally
- Supporting multi-media and content development efforts and assisting with campaigns across digital channels including social, search (paid and SEO), and GEO/AEO (generative engine optimization) as well as analyzing data to report on campaign performance and optimize lead generation across digital channels
- As a B2B web and digital marketer, you are a “flexpert,” open to working on a range of digital marketing projects
- You will help scale a best-in-class digital program with repeatable results and play an important role in improving customer journeys, increasing lead acquisition, and supporting the digital team to meet growth targets
- As Digital Marketing Specialist, you will be part of our global marketing organization. You’ll work remotely with the possibility of some travel to meet other colleagues and to attend meetings as needed
- Support web content development and design projects as needed
- Build PPC landing pages and assist in building and optimizing key lead generation pages on our web sites including solutions, events, webinars, resources etc
- Work with the lead content engineer and our digital agency to assist with design and UX efforts, ensuring that brand standards are met and designs can be brought to market in a scalable way
- Support web optimization efforts to improve user experience, organic performance and lead generation using A/B testing, user research and best practices to inform changes
- Assist with analytics projects to monitor traffic, funnel conversion, page performance, and ROI to ensure that content experiences are performing and aligned with marketing goals
- Assist in developing, implementing, and managing multi-channel digital marketing campaign in collaboration with the digital team, our external agency, and marketing and sales stakeholders. Includes a range of SEO, PPC, social and GEO projects
- Content creation and management: create or coordinate the production of engaging content, including blog posts, social media posts, graphics and videos to support web and digital initiatives
- Stay informed on market trends, digital strategies, competitor activities, and B2B buying behaviour to inform digital marketing strategies
- Disseminate information about digital marketing programs and activities within marketing and the wider organization to keep stakeholders informed
- Contribute to top line digital goals, including traffic growth and new leads/MQL targets
- Meet SLAs for content and web projects, help digital marketing achieve pipeline metrics, and gain positive internal feedback on quality/ timeliness of work
- Work under the lead content engineer to build pages and update content in the content management system to optimize and expand the Medius global web presence (medius.com and Expensya.com)
Our take
In the US, invoice fraud is on the rise with companies losing an average of $300,000 annually to fraudulent invoices. There is a lack of visibility with one in four finance professionals unaware or unable to estimate the cost of invoice fraud to their business, most likely due to messy paper trails that plague the invoice process.
Medius is an AP automation, payments, sourcing and procurement company. A leading provider in its industry, Medius is going beyond the basics of automation, using artificial intelligence to do the majority of its work, meaning invoices get confirmed, coded and paid automatically, and businesses can trust their budgets and forecasts.
With financial professionals beginning to recognise the importance of AP automation, Medius is focused on strengthening its applications as it expects to see exponential growth in the near future. With several rounds of equity funding behind it, Medius is in a prime position to become the category-defining global business for the mid-market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2009
$3m
EARLY VC
Total funding: $3m
Company benefits
- Flexible working hours
- 20 days PTO, Employer matched 401K, Dental, Medical and Vision
Company HQ
Innerstaden, Linköping, Östergötland County
Leadership
Jim Lucier
(CEO)Previously worked at SAP Concur for 13 years, serving in several roles including President, Chief Revenue Officer, and Chief Customer Officer.
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