Account Executive, Aroma360

The company was smart to expand from purely retail. Although it still hosts an impressive range of home-use products such as diffusers, it has successfully combined this with sensory branding and marketing for high-end companies. In 2024, it launched Aroma360 Pro that operates in 30 countries and develops private-label scents for private and customer-facing businesses.

Aroma360’s niche in scent marketing has attracted big brands, indicating how it has tapped into an often-overlooked tool for brand marketing and customer experience. This bodes well for its future, as it continues to expand and bring scent experiences to more homes and businesses.