Product Marketing Manager, Granum
$90-110k
Canada-based candidates: CAD 100,000 -130,000
More information about location
Business software for the green industry
Open for applications
Business software for the green industry
201-500 employees
Open for applications
$90-110k
Canada-based candidates: CAD 100,000 -130,000
More information about location
201-500 employees
Company mission
To help green industry businesses win customers for life.
Role
Who you are
- This role is perfect for someone who is looking to work hard, develop as a leader and as a strategist, and grow their career quickly
- 2-4 years in B2B SaaS with 2+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end
- Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products
- Evidence of research rigor translating to product and GTM recommendations that move KPIs
- Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps
- Crisp communication and storytelling, and is able to distill complex functionality into clear, outcome‑focused messaging
- Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement
- A bias for experimentation, data‑driven decision‑making, and visible iteration
- Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics
What the job involves
- We’re hiring a Product Marketing Manager to accelerate product adoption and strengthen our cross‑functional go‑to‑market execution across our software portfolio
- This role will own the strategy and execution of product launches and adoption motions for high‑impact product areas, partner closely with Product, CX, and Sales, and lead research and cross‑functional “GTM pods” that drive measurable improvements in new sales and product activation, usage, & retention
- Our Product Marketing function is scaling to meet the needs of a growing product organization that is expected to ramp new product delivery and a deliberate, company-wide focus on driving deeper product adoption
- Here, PMM is a strategic driver of growth. Here you’ll be able to lead research programs, and turn customer and product insights into clear, compelling narratives for both product and go-to-market strategy
- You’ll step into a high-visibility seat that orchestrates product adoption programs owning the lifecycle from launch to sustained usage for prioritized workflows and features
- Expect broad cross‑functional exposure, meaningful ownership, and the opportunity to shape how we turn product investment into durable customer value
- Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company
- Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM
- Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption
- Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks
- Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes
- Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales
- Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement
- Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers
- Lead cross-functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention
- Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the “way to work” in product and convert awareness into usage
- Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition
- Support pricing/packaging recommendations aligned to adoption goals and customer value realization
Our take
Granum is the result of a merger between SingleOps and LMN, and delivers software for green industry players such as landscapers, tree and plant care providers, and irrigation services. It does this to help them streamline their workflows and optimise the experience of their customers.
Granum's software ecosystem offering is a comprehensive collection of business software, including CRM and invoicing, scheduling and job costing, reporting and analytics, and much more. Though it is not unique in delivering these features, its specialisation in serving green industry clients makes it a strong choice for businesses in that field, who may not find many industry-tailored options on the market.
With good funding at its back, the company has been expanding both its platform and its team. In 2022 it was ranked as the fastest-growing software company in the green industry for the second consecutive year on the Inc. 5000. With a string of acquisitions and new innovations, the company is on steady track to remain at the forefront of software for the green industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$74m
GROWTH EQUITY VC
Apr 2020
$6m
SERIES B
Total funding: $82.6m
Company benefits
- Great insurance (health, dental, and vision)
- Unlimited vacation policy
- Remote work environment
- Sabbatical benefit
- Company-Paid Health Insurance
Company HQ
Sandy Springs, GA
Leadership
Mark Sedgley
(CEO)They are also the CEO of LMN. Previously the CEO of Traxero and CRO of Personify Corp. They also spent over 16 years at MemberClicks, joining as a Director of Customer Experience before becoming a VP of Sales & Business Development and then the President and CEO.
Sean McCormick
(Co-Founder & Board Member)Also a Board Member at LMN. Previously Co-Founder & CEO at ViralPrints.com
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