Product Marketing Manager, Pointclickcare
$95-103k
More information about location
Technology for long-term care providers
Job no longer available
Technology for long-term care providers
1001+ employees
Job no longer available
$95-103k
More information about location
1001+ employees
Company mission
To advance healthcare technology and make a meaningful impact on the lives of millions.
Role
Who you are
- This role is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in
- Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
- 4-6 years in product marketing experience
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus
- Experience with B2B SaaS healthcare technology required
- Experience with advanced analytics and/or AI product solutions highly preferred
- AI Fluency and/or use of M365 Copilot
- Industry experience in the segment a definite asset
- Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
- Knowledge of marketing principles and practices
- Excellent time management, interpersonal, communication, decision making, and organization skills
- A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
What the job involves
- The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution
- In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs
- In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others)
- This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions
- You'll develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
- Lead product introduction/launch planning including development and measurement of KPIs
- Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
- Product launch - support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral
- Assist in product naming by providing market, competitive and customer context
- Create the competitive comparison guide for use in positioning against similar offerings from other organizations
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of PointClickCare’s solutions
- Market intelligence/customer insight – be the expert on our customers, how/why they buy and their buying criteria, regulatory considerations, etc., with particular focus on different segment demands
- Align closely with members of product management team to facilitate the appropriate flow of information between the teams
- Develop and continuously enhance an expertise of PointClickCare’s products and services in order to construct and convey industry-leading use case scenarios
- Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers
- Experienced in building consensus, collaborating with cross groups to get things done
- Act as key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education and roadmap updates
- Work with marketing programs, brand management, and digital marketing teams to ensure that appropriate product themes are communicated to the market
- Develop, enhance, and own distribution of public-facing product launch marketing materials
- Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions, messaging and tools to leverage in sales scenarios
- Publicly convey product and market strengths via blogs, presentations and webinars
- Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects
- Partner with Sales Enablement team to lead sales training on new products/capabilities, including regular updates on product enhancements
- Work with customers in developing case studies, references, and testimonials
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 2000, PointClickCare is now one of the biggest names in care tech and its software is used by over 26,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company benefits
- Competitive Wages and Bonus Program
- Comprehensive Benefits
- Onsite Cafeteria
- Onsite Gym
- RRSP/401K program with employer matching
- Flexible Paid Time Off
- Work From Home Policy
- Maternity & Paternity Top Up
- Training and Development Programs
- Corporate Discounts Program
- Games Room and Employee Lounge
- Onsite Wellness Services (dental, massage, optometry, etc.)
Company HQ
Mississauga, ON
Leadership
Mike Wessinger
(Executive Chair)Board Member at C100. Was appointed by the Ministry of Health to the Ontario Health Data Council.
Dave Wessinger
(CEO)Previously served as PointClickCare's COO.
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