Senior Field Marketing Manager, Iubenda
Website privacy policy platform
Be an early applicant
Website privacy policy platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To provide clients with everything their business needs - to be compliant with legal, local, and regional requirements; tso they can focus on their core product.
Role
Who you are
- You’re a creative, data-led marketer who thrives at the intersection of strategy, personalization, and field execution.
- You love working closely with Sales, understand how to create experiences that resonate with specific accounts, and know how to turn insights into measurable revenue outcomes
- You’re resourceful, autonomous, and excited to build ABM at scale in a fast-paced, international environment
- 5+ years of experience in ABM / field marketing roles
- Strong knowledge of ABM frameworks, tools, and methodologies
- Hands-on experience with marketing automation and CRM platforms (HubSpot preferred)
- Experience in planning and executing field events
- Excellent project management skills and the ability to coordinate cross-functional teams
- Strong analytical mindset with the ability to interpret intent signals and account data
- Great written communication and ability to tailor messages to decision-makers
- Experience in B2B SaaS, martech, compliance, or privacy
- Ability to run LinkedIn campaigns on your own (or willing to learn)
- Fluency in German and English; additional European languages are an advantage
What the job involves
- As our Senior Field Marketing / ABM Manager, you will own how iubenda shows up for strategic accounts and priority verticals across EMEA and beyond.
- You’ll design multi-touch ABM programs, launch field campaigns that bring our brand closer to customers, and work hand-in-hand with Sales to drive meaningful conversations and revenue outcomes
- You’ll be the connector between Marketing, Sales, and Product, building personalized, data-driven experiences that turn prospects into long-term partners
- Design and execute 1:1, 1:few, and 1:many ABM programs for high-value accounts and vertical segments
- Build personalized journeys using insights, intent data, and buying signals across HubSpot, LinkedIn, and other ABM tools
- Collaborate with Sales on account selection, playbooks, messaging, and engagement strategies
- Create tailored content, landing pages, and multi-touch campaigns that support every stage of the deal cycle
- Monitor account engagement, pipeline influence, and program ROI, optimizing based on performance
- Plan and deliver webinars and roundtables across Europe
- Own logistics, vendor management, budget, and promotion for field activities
- Partner with Sales to ensure event follow-up, lead progression, and measurable revenue contribution
- Represent iubenda at selected industry conferences and manage sponsorships, speaking slots, and booth strategy
- Build integrated campaigns across email, performance marketing (LinkedIn), webinars, direct mail, and content, tailored to target accounts and personas
- Support Sales with ABM toolkits, outreach sequences, competitive briefs, and conversion-focused materials
- Partner with Lifecycle Marketing to ensure consistent nurture and expansion journeys for ABM accounts
- Define ABM and field marketing KPIs; build dashboards to track engagement, pipeline creation, velocity, and influenced revenue
- Analyze account-level buying behaviors and intent to guide campaign strategy
- Provide ongoing reporting to Sales and leadership on program performance and insights
Our take
Ensuring GDPR compliance for any website or application can become very difficult, especially when operating internationally. Differing language and legislations can prove to be a legal minefield which requires specialised knowledge to navigate. iubenda was founded to simplify this process, generating legally compliant policies appropriate for the country of the end user, and allowing their customers to focus on their core business.
iubenda is a world leader in the niche it has carved out. With over 110K customers in the EU, the US, and 100+ more countries and an impressive list of major clients including Honda, Siemens and lastminute.com, it is the leaders in a field with only a few competitors. Its steadily increasing headcount and very high customer satisfaction shows that it is doing well and is unlikely to be shaken from its dominant position in this sector any time soon.
Having being acquired by team.blue, a digital enabler firm with 2.5M customers, iubenda has acquired consentmanager, adding its customer base and experience in GDPR-compliant software to the company. It now intends to accelerate its international expansion in eCommerce GDPR compliance.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (1 round)
Jun 2011
$0.1m
SEED
Total funding: $0.1m
Company benefits
- Remote work: You can work 100% remotely or if you prefer, from one of our beautiful offices in Italy (Bologna and Milan), and Germany (Hamburg). We are used and fully structured to onboard people who prefer to work full-time remotely
- Travel allowance to visit a colleague: We'll provide you with a budget so that you can spend time with your teammates based on the other side of the world
- Company retreats and coworking gatherings: Once a year, we get together in amazing destinations to work, bond, and enjoy team-building activities. We offer fully paid week-long gatherings to places like Venice, Sicily, and the Dolomites
- Learning budget: We'll sponsor your professional growth by providing a budget for certifications, events, courses, and books
- English classes: We offer online English classes weekly, within working hours, and on several different levels. We know there's always room to improve
- Work equipment: We'll provide an equipment allowance so that you can perform at your best
- Bright and collaborative work environment: You will be part of a multicultural team of talented and experienced colleagues. Along with that, you will find a team spirit, which you would rarely find elsewhere!
Company HQ
Cerchia dei Navigli, Milano, Lombardia
Leadership
Andrea Giannangelo
(Founder & CEO)Previously a Co-Founder of Unixstickers, and prior to that an Advisor at Sticker Mule.
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