Staff Product Marketing Manager, Mixpanel
$216.8-293.3k
+ Equity
Digital product analytics
Job no longer available
Digital product analytics
201-500 employees
Job no longer available
$216.8-293.3k
+ Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- Bachelor's degree. An MBA is a plus
- At least 5 years of experience in product marketing, preferably in the B2B SaaS sector
- Proven track record of developing and executing successful GTM strategies for software products or services
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
- Strong analytical skills, with experience in market research and data-driven decision-making
- Demonstrated ability to work collaboratively across functions and lead through influence
- Creative thinker with a passion for innovation and a customer-first mindset
What the job involves
- Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products
- We are looking for an experienced and creative Senior Product Marketing Manager
- This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies for launching new features, content strategy, and sales enablement program
- This person will play a pivotal role in defining Mixpanel’s marketing strategy and aligning stakeholders across the company to delivering on that strategy
- This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller
- This person should think about the bigger picture of how product marketing programs can impact the business
- This person will report to the head of product marketing and demand generation
- Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here
- Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts
- Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches
- Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels. Develop exceptional content and work towards a strategic content calendar
- Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customers' behaviour over web and mobile applications. Google has struggled to modernise its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.3m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO)They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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