Promotions Marketing Manager, Coursera
$139-173.5k
Plus equity
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
$139-173.5k
Plus equity
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- 8+ years of experience in promotions marketing, ideally at a subscription or marketplace consumer business
- Demonstrated history of owning a promotional or campaign calendar end-to-end, from planning through execution to post-mortem
- Experience partnering with Pricing, Commercial Policy/Legal, and Data Science teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights
- Experience with project management, including the ability to coordinate creative, channel, and regional stakeholders against firm dates
- Background in reading and analyzing promotional performance data, with the ability to translate findings into changes for the next cycle
- Experience running promotions across more than one brand or platform simultaneously
What the job involves
- By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale
- Within Consumer Marketing's Lifecycle team, you'll lead promotional strategy and execution as Udemy's two brands converge onto a single skills platform
- You'll own the promotional calendar end-to-end, building campaign specs and go-to-market briefs that align creative, channel, and lifecycle teams around a single execution plan
- This is a hands-on role where you'll define and build each campaign, monitor live performance, drive mid-course adjustments, and partner closely with Pricing, Commercial Policy, and Data Science teams to ensure promotions adhere to policy while meeting revenue and user experience targets. You'll report directly to the Senior Director of Lifecycle Marketing
- Core skill: develop comprehensive strategy for promotional calendar from conception through completion with cross-functional alignment
- Essential for coordinating creative, channel, and regional stakeholders to deliver cohesive promotional message and experience
- Core responsibility: plan and execute promotional campaigns aligned with commercial policy and performance targets
- Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan
- Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently
- Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it
- Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix
- Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief
- Own the project management of the campaign from conception through completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
Salary benchmarks
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