Performance Marketing Manager, Grow Therapy
$107.7-140.8k
Online therapy platform
Job no longer available
Online therapy platform
1001+ employees
Job no longer available
$107.7-140.8k
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- You can take full ownership of a core channel/focus area, and are able to regularly develop experiment frameworks and test hypotheses to increase yield
- You have 7+ years of experience managing large paid media budgets (high growth DTC startup and/or healthcare background is a plus)
- You are analytically self-sufficient, and can use data tools to analyze the funnel, make decisions, and clearly communicate progress towards KPIs
- You have a keen understanding what drives creative that performs, and are on top of the latest paid media/industry trends
- You are extremely organized and detail-oriented, and are comfortable prioritizing across a high volume of tasks in a fast-moving environment
- You have experience with acquisition marketing for a mobile app and have utilized a mobile measurement tool
What the job involves
- We are looking for a world-class performance marketer who is eager to drive forward Grow’s mission, and will do so by reaching new clients across a variety of growth initiatives
- You will work closely with our paid media and growth teams to own and scale efforts across existing and new channels, and will have a direct hand in building our strategy to unlock new acquisition and demand gen opportunities
- Build and optimize campaigns across search, social, and other channels, maintaining a high velocity testing roadmap to explore new opportunities and constantly iterate
- Analyze and triangulate cross-channel data to inform decision making, applying key learnings to drive cost-efficient growth
- Execute tests across creative, copy, audience, and landing pages to make consistent gains, collaborating with our design, data, and product teams along the way
- Seamlessly balance and manage both internal and external relationships, utilizing agencies, vendors, and creators/contractors where needed to support growth
- Ideate on creative ways to message Grow’s value propositions in order to best reach and resonate with potential clients
Application process
- Note: Please upload your resume in PDF format
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2026
$150m
SERIES D
Apr 2024
$88m
SERIES C
Total funding: $298m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 24 more jobs at Grow Therapy