Technical SEO Manager, Spotlight Sports Group

Salary not provided

+ Bonus

JavaScript

Python

Google Analytics

Excel

Screaming Frog

Ahrefs

SEMrush

Mid and Senior level

London

Sporting agency offerings better experiences

Open for applications

Sporting agency offerings better experiences

201-500 employees

B2BAdvertisingSportsMedia

Open for applications

Salary not provided

+ Bonus

JavaScript

Python

Google Analytics

Excel

Screaming Frog

Ahrefs

SEMrush

Mid and Senior level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

You have substantial experience in a technical SEO role and possess in-depth knowledge of SEO best practices for news publishers and large websites (both technical and content)
You have a proven track record in effectively managing KPIs and ROI, with strong analytical skills
Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous
Proficiency in Google Analytics, Google Search Console, and Excel is a must
You should be familiar with SEO tools (e.g., SEMRush, Ahrefs, Accuranker, Screaming Frog, Botify, or similar)
Staying up-to-date with the latest SEO trends and webmaster updates is crucial
Knowledge of Python and JS is a valuable asset
Your excellent leadership, communication, and influencing skills are essential in both vertical and matrix organisational structures
Knowledge of sports betting and iGaming affiliate marketing in Europe and the US is desirable

What the job involves

This role will be situated in the SEO team at Spotlight Sports Group and will be responsible for helping to grow the organic search traffic across the group by devising and overseeing the execution of the Technical SEO and AI Search strategies
This is a fantastic opportunity to work across multiple brands and territories in a highly competitive niche
Develop and implement technical SEO strategies across our group-owned brands, aligned with business priorities and commercial KPIs
Manage and coordinate technical SEO activity, including site audits, crawl budgets and site migrations. Providing technical requirements for key growth initiatives such as core web vitals and structured data
Work closely with product, UX and tech teams to implement technical SEO requirements, driving measurable improvements in site visibility, organic traffic and conversions
Champion our AI Search strategy and LLM readiness by optimising our products for discoverability, managing accessibility of AI crawlers, and tracking performance
Integrate AI tools and agents to deliver innovative solutions and autonomy for BAU SEO activities to improve efficiency and scalability within the team
Manage SEO technology platforms and account manager relationships with providers
Measure and analyse the group’s technical performance, communicating strategic recommendations to relevant departments
Lead, grow and develop direct reports, supporting training needs and identifying succession plans

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports bettering, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's marketing-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred,along with expanding its role in covering prominent horse racing shows. Tese development further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.