Senior ABM Manager, Constructor.io
+ Stock options
eCommerce product discovery solutions
Job no longer available
eCommerce product discovery solutions
501-1000 employees
Job no longer available
+ Stock options
501-1000 employees
Company mission
To help eCommerce and media site owners give their customers a better way to find products more quickly, more easily, and more intuitively.
Role
Who you are
- 3-5+ years of experience in B2B marketing, with at least 2 years of hands-on ABM experience
- Proven success in driving revenue through targeted marketing strategies
- Creative thinker with a customer-first approach to marketing
- Strong understanding of ABM principles, tools, and strategies
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, or Pardot), CRM platforms (e.g., Salesforce), and ABM platforms (e.g., 6sense, Demandbase, or Terminus)
- Excellent project management and organizational skills with the ability to manage multiple priorities
- Strong collaboration and communication skills to align with cross-functional teams
What the job involves
- We are seeking a highly motivated and results-oriented Senior Account-Based Marketing (ABM) Manager to join our dynamic marketing team. The Senior ABM Manager will be responsible for developing and executing targeted marketing strategies to drive engagement, Sales Qualified Opportunities (SQOs), and revenue within Enterprise retailers in Fashion and Apparel, Furniture, Department Stores and Grocery industries. This role will work closely with the sales team (AEs and SDRs) to deliver personalized experiences to high-value accounts
- Define target accounts in collaboration with the sales team, leveraging data and insights
- Develop comprehensive ABM plans, including one-to-one and one-to-few campaigns
- Create thoughtful, engaging, and personalized multi-channel marketing campaigns for target accounts, leveraging email, content, digital ads, webinars, events, direct mail and out of home. These campaign tactics should be creative, bold, and on brand
- Partner with creative and content teams to develop tailored assets and messaging for specific account personas and stages of the buyer journey
- Use marketing tools (6Sense, Hubspot, Qualified, UserGems) and ad platforms (LinkedIn Ads, Google Ads) to deliver scalable ABM campaigns
- Make recommendations for optimizing our current ABM tech stack to unlock additional opportunities for growth
- Serve as the primary liaison between Marketing and Sales to ensure alignment on account strategies, goals, and metrics
- Train and enable sales teams to effectively utilize ABM tools, messaging, and content
- Work cross-functionally with Product Marketing, Demand Generation Managers, Marketing Operations, and Revenue Operations teams to refine targeting and improve results
- Monitor and analyze ABM campaign performance using key metrics such as engagement, website visits, SQOs, pipeline influence, and ROI
- Regularly present performance reports and actionable insights to stakeholders
- Continuously refine campaigns based on data insights and feedback to maximize impact
Our take
Online shopping has vastly increased the reach of stores and put a wealth of products at consumer’s fingertips. However, tedious searches are one cause for online carts to be abandoned before purchase. Constructor.io, founded in 2015, builds technology to counter the search element behind these unfinished purchases, with a powerful product discovery platform for eCommerce businesses.
eCommerce searching is generally poor, lagging behind the power of large search engines, in part due to low system intelligence. Constructor.io’s search employs AI, machine learning and natural language processing to return relevant results for search and browse functions, as well as for recommendations and autosuggest. A host of other novel search technologies have launched recently, but Constructor remains the leader in the space, with significant backing and high levels of growth.
Constructor.io already serves big-name customers including Sephora and Walmart’s Bonobos. And its raised impressive funding that it intends to use to expand operations and business reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2024
$25m
SERIES B
Sep 2021
$55m
SERIES A
Total funding: $86.1m
Company benefits
- Unlimited vacation time: We provide unlimited vacation time, unlimited sick time, and a minimum of 10 paid holidays every year. Also, take 3 mandatory weeks off per year!
- Company-Sponsored Health Coverage: Constructor pays for 99% of our United States team members’ medical, dental, and vision premiums
- Lifestyle Stipend Program: Constructor supports your optimal work-from-home setup. This includes a yearly Remote Work Stipend + one-time New Hire $500 Setup Stipend, as well as a company-issued Apple laptop
- Career Development Stipend: On top of our Lifestyle Stipend, Constructor also provides a Yearly Learning & Development $500 Stipend
- Choose Where You Live: Constructor is a 100% remote-first company. You can live and work from wherever you want
- Parental Leave: Constructor provides paid parental leave for any qualified team member
- 94% Team Member Retention Rate: Join a team where the grand majority of members choose to stay, thriving in a culture that values and supports your growth and success
Company HQ
Financial District, San Francisco, CA
Leadership
Eli Finkelshteyn
(Co-Founder & CEO)Experienced Data Scientist and Engineer. Ran Eli Does Data, a data science consulting firm. Has worked for Shutterstock and Tumblr.
Dan McCormick
(Co-Founder & CISO)Former Consultant at Content.Market. Worked at Shutterstock for over 8 years including as an Adviser in the CTO's Office. Previously founded PostPin, Trademark Safeguard and Particular Personals.
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