Principal Product Marketing Manager, SoFi

• 8+ years of Product Marketing experience in the SMB space, with a deep understanding of small business owners and their financial needs, and quantifiable revenue responsibility
• Growth: Direct experience driving rapid growth for a technology product, preferably with a SMB target customer base
• Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channel mixes
• Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Experience with marketplaces is a plus
• Bachelor’s degree required

Desirable

• We’re seeking a data-driven and growth-oriented Principal Product Marketing Manager to lead the marketing strategy for SoFi’s Small Business Lending & Banking business and the Lanterncredit.com marketplace.
• This role will own the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy, and will play a pivotal role in shaping the future of SoFi’s SMB financial products
• As the Principal Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping small business owners thrive.
• You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes
• This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to build the next big pillar for SoFi’s growth
• Act as the CMO for SMB/Lantern, developing both a long-term strategic vision and executing near-term GTM initiatives
• Develop, own, and iterate frequently on the SMB value proposition, product positioning, and go-to-market strategies
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
• Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop creative that will be deployed across those channels
• Manage the channel allocation mix and bonus strategy to optimize acquisition
• Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
• Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
• Manage all marketing initiatives related to the Lanterncredit.com Marketplace