Senior Lead of Acquisition Growth Campaigns, Dropbox

• 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
• Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
• Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
• Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
• Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
• Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
• Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
• Preferred Qualifications

Desirable

• As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing organization, you will drive the marketing-led acquisition strategy and experimentation agenda for Dropbox across both product-led (PLG) and sales-led (SLG) motions
• You will define strategic priorities, develop integrated campaign frameworks, and guide a disciplined, insight-driven experimentation program to identify and scale high-impact growth opportunities
• In this highly cross-functional role, you will partner closely with channel marketing, content, PMM, product, data science, and sales teams to bring acquisition initiatives to market with clarity, consistency, and excellence
• You will shape audience strategy, oversee cross-channel messaging and positioning, and inform investment decisions through rigorous analysis and performance insights
• This role requires a strong blend of strategic leadership, analytical depth, and collaborative influence
• You will provide direction, structure, and standards that elevate Dropbox’s acquisition programs—ensuring they are customer-centric, data-driven, and aligned to broader business goals
• Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
• Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
• Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
• Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
• Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
• Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
• Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
• The Dropbox Marketing Team shows the world how Dropbox makes work better
• We're storytellers and strategists, exploring new ways to connect our products with the people who need them
• From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
• If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
• Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights