Lead Product Marketing Manager, Tide
Acquiring
Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- As a Lead Product Marketing Manager you’ll be a seasoned product marketing professional, with excellent verbal and written communication skills, along with proven project management and relationship-building ability
- You have 7+ years' relevant product marketing experience
- You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working with physical point of sale or eCommerce payment acceptance products especially in the SME space is preferable
- You have a track record of successful end-to-end product marketing campaigns: defining the value proposition, creating effective product marketing materials and ensuring successful execution with a cross-functional team; we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path
- You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
- You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships
- You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns
- You’ve worked across multiple markets, and have managed the complexities of global product development with limited localisation as required
- You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution
What the job involves
- We are looking for an exceptional Product Marketing Manager to build out our Merchant Payments Acceptance Payment Product propositions and marketing suite
- In this role, you will support and drive the building of the product marketing strategy through the lens of a member first approach, acquisition opportunities, customer targeting, and competitive landscape
- You will thrive on autonomy, being able to plan ahead and execute at the same time, and will bring a good working knowledge of product marketing tools and analytical techniques
- Reporting to the Director of Product, Merchant Acquiring, you will craft our merchant payments acceptance strategy on a global basis
- You’ll work closely with the product and marketing teams, bringing market and competitive insights to life, and directly shaping our product strategy
- You’ll then work closely with operations, analytics, CRM, copy & visual design to bring these products to life and deliver an effective go-to-market strategy
- Developing strategic product, value proposition, positioning and messaging informed by user research, market insights, and product understanding to deliver for our member’s needs
- Working with business, product, sales, product design, engineering, and marketing channel teams to scope the market opportunities in existing and new markets, develop product positioning, and define the go-to-market plan
- Using data to identify specific opportunities to drive results in-app (eg: where do customers drop off in the funnel, what can be done to address this, what gaps exist and how can we close these?)
- Defining the best approach for Tide to launch new features and products. Create a tested model for channels, positioning and effort. Define and track the right success metrics
- Collaborating closely with other Product Managers at Tide to help inform and guide product roadmaps utilising feedback loops from members, external research and data driven insight
- Working with the product, business, and finance teams to set pricing that aligns with the product value proposition
- Define the sequences of features under the overarching proposition to increase the speed to benefit for Tide’s members
- Partnering with growth and engagement Marketing teams to define, execute and scale marketing strategies and tactics across channels to achieve Tide’s member and financial targets
- Collaborating with cross-functional teams at Tide, execute campaigns that drive awareness, adoption and engagement on an ongoing basis
- Applying data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point
- Scale and lead a team of product marketing managers as per the growth needs of the merchant acquiring business
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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