Product Led Growth Marketing Manager, Tide
Acquiring
Plus share options
Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
Plus share options
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- You have 5+ years of experience in Product Marketing. Experience in the small business banking space, fintech, SaaS platforms, physical point-of-sale (POS) systems and eCommerce payment solutions is helpful but not essential
- You ask ‘why?’, and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
- You leverage data and analytics to inform decisions, optimize marketing KPIs/metrics, and enhance product adoption and engagement
- You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of user acquisition, activation and retention as well as product activation, usage and monetization
- You have a foundational understanding of CRM, performance marketing and sales enablement, so that you can constructively collaborate with these channels and drive improvements
- You have built value propositions and positioning for Saas products, including for specific target segments
- You are comfortable having commercial discussions using hands-on data analysis tools like Looker, Heap, or similar platforms to dive into the numbers
- You are organised, resilient and independent. You take the initiative and enjoy working in a fast-moving company where priorities can change and processes may need to be created from scratch
- You enjoy collaboration and influencing, building relationships outside of your immediate team, and can be a self-starter taking ownership and working backwards from ambitious goals, driving targeted and effective execution
What the job involves
- We are looking for an exceptional Product Marketing Manager to build out our Merchant Payments Acceptance Payment Product propositions and marketing suite
- As our Product Marketing Manager, you will focus on product growth engineering execution, leverage analytics and insights to propel our product to new heights
- You will be instrumental in driving our product-led growth initiatives, working closely with product and engineering teams to enhance and expand our market presence
- In this role, you will support and drive the building of the product marketing strategy through the lens of a member first approach, acquisition opportunities, customer targeting, and competitive landscape
- Reporting to the Director of Product, Merchant Acquiring, you will craft our merchant payments acceptance strategy on a global basis
- Growth Engineering Execution: Lead initiatives that enhance our product's performance, optimising every aspect from user onboarding to retention. Your work will directly influence the growth trajectory of our Merchant Payments Acceptance product, allowing us to reach even more small businesses
- Analytics-Driven Decision Making: Utilise tools like Heap and Looker to analyse user behaviour, and product performance metrics. You'll extract insights that inform our product growth marketing, ensuring we make data-driven decisions that resonate with our target audience
- Product-Led Growth: Develop and implement marketing strategies that put the product at the centre of our growth efforts. By understanding customer needs and leveraging product features, you will help drive adoption and engagement, maximising our product's business and commercial impact
- Collaboration and Leadership: Work closely with product management, engineering and marketing channel teams to ensure alignment on product messaging and positioning. Your leadership will help bridge gaps between technical and non-technical stakeholders, ensuring everyone is on the same page
- Continuous Refinement: Collaborating closely with other Product Managers at Tide to help inform and guide product roadmaps utilising feedback loops from members, external research and data driven insight. Working with the product, business, and finance teams to set pricing that aligns with the product value proposition
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$22.6m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $274.8m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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