Senior Content Strategist, Etsy
App Engagement
$131-170k
+ Equity + Annual Performance Bonus
More information about location
2+ days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$131-170k
+ Equity + Annual Performance Bonus
More information about location
2+ days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 5+ years experience in content strategy, preferably in an e-commerce, app-first environment
- Excellent copywriting skills and editorial judgment, with an ability to prioritize both style and substance
- Self-starter with a passion for developing and evolving net-new processes and workflows in a fast-paced environment
- Expert knowledge of the e-commerce consumer app landscape, and a passion for mobile-first content development
- A strong track record of collaborating with product managers, product designers, product marketing managers, researchers, and data analysts to build exceptional product experiences, from vision to launch to iteration
- Strategic thinker with a strong bias for action, a can-do attitude, and does not shy away from responsibility
- Excellent problem solving and critical thinking skills, and confidence to ask probing questions of yourself and others in service of improving the customer experience
- Confidence in acquiring data to inform content and copy decisions, leveraging research and user testing to validate decisions as needed
What the job involves
- As the Senior Content Strategist, App Engagement, you will lead the evolution of the BOE app content experience to drive deeper engagement and increased visit frequency through habit-forming content that inspires shoppers and brings our brand to life
- You will co-develop and drive content strategy for our revamped buyer app experience—collaborating closely with UX, Product Design, and Merchandising partners to produce engaging content that fuels discovery and brings people back to the BOE app every day—and support additional priority content strategy workstreams across platforms as needed
- This is a full-time position reporting to the Senior Manager, Buyer Content Strategy
- This role sits on the Brand Copy & Editorial Team
- Part of the larger Etsy Brand Content Team, our team inspires action through strategic storytelling
- We’re Etsy’s voice, bringing the brand to life throughout priority below-the-line buyer initiatives and product surfaces, and driving engagement with compelling, best-in-class content
- We introduce buyers to the best of Etsy and our incredible creative community, and give them reasons to come back and shop day after day
- Partner closely with Research, Product, Design, Merchandising, and UX teams to develop, test, and iterate on a data-driven and brand-aligned content strategy for the Etsy app
- Establish foundational principles, processes, and best practices for an integrated and cross-functional app content strategy that drive efficiency and impact
- Lead implementation of app content strategy, creating content calendars in partnership with Merchandising and Marketing partners, and identifying and innovating opportunities for scaling content from our buyers, sellers, AI, and in-house content team. Write and/or edit copy for priority app surfaces and corresponding web surfaces as needed
- Develop and implement comprehensive framework for measuring content strategy performance, proactively surfacing data-driven recommendations to partners and evolving approach to speed innovation and drive progress with a growth mindset
- Partner with channels and copy leads to align programming across onsite and offsite touchpoints and help inform app marketing efforts tied to content strategy
- Monitor industry trends and news across the app content landscape and surface new ideas to drive future growth
- Champion Etsy’s Brand Positioning, Creative Platform, and TOV across Buyer Marketing and Product initiatives and represent department in cross-org initiatives
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Application process
- If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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