Senior Product Marketing Manager, ServiceNow
Sales CRM
$146.4-256.2k
Plus equity (when applicable). Plus variable/incentive compensation. Plus ESPP
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
$146.4-256.2k
Plus equity (when applicable). Plus variable/incentive compensation. Plus ESPP
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 8–12 years of product marketing experience in enterprise software or SaaS
- Experience in CRM, sales automation, CPQ, or revenue technology markets preferred
- Proven ability to craft persona-based, solution-driven messaging and assets
- Strong project management skills and experience executing cross-functional launches
- Excellent written, verbal, and visual communication skills
- Comfortable presenting to executive audiences in virtual and live settings
- Bachelor’s degree or equivalent experience; MBA a plus
- Enthusiasm for collaboration, creativity, and fast-moving environments
What the job involves
- We’re seeking a driven, strategic, and creative Senior Manager of Product Marketing to help accelerate one of the most exciting and fastest-growing areas of ServiceNow- Sales CRM
- This role will focus on bringing to market our Sales Force Automation (SFA), Configure Price Quote (CPQ), and Order Management (OM) products and capabilities, showing how ServiceNow helps companies modernize revenue operations, simplify selling, and connect the entire sales-to-order process
- You’ll play a pivotal role translating innovation into market impact- developing messaging, orchestrating launches, driving campaigns and events, and equipping the field with the tools to win
- This position reports to the Sr Director of Product & Solutions Marketing for Sales CRM and will work closely with Product Management, Integrated Marketing, Sales, and Industry teams
- Positioning & Messaging
- Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.
- Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption
- Partner with Product, Enablement, and Integrated Marketing to ensure full readiness across teams.
- Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.
- Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.
- Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.
- Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.
- Create and maintain enablement tools- pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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