Content Marketing Lead, Encord
£70-85k
+ Equity
3+ days a week in office
Data platform for AI training
Open for applications
Data platform for AI training
21-100 employees
Open for applications
£70-85k
+ Equity
3+ days a week in office
21-100 employees
Company mission
To enable every company to harness the power of AI.
Role
Who you are
- You have at least 3 years of experience in B2B SaaS or tech, with a proven track record of owning content strategies tied directly to pipeline goals
- You’re both commercial and strategic — understanding how to place smart bets on content activities and distribution channels that will drive the greatest business impact
- You know how to translate complex products and technical concepts into crisp, compelling messaging that resonates with target personas at different stages of the funnel
- You're a strong cross-functional collaborator who can bring together Sales, Customer Success, Product, and Marketing around shared content priorities and campaigns
- You’re both a thinker and a doer: you can develop high-level strategy but also roll up your sleeves and write, edit, and execute
- Comfortable with ambiguity, fast pace, and changing priorities — you take initiative without waiting for perfect conditions
- You have a track record of using AI tools to enhance content workflows — from ideation and production to optimisation and personalisation
What the job involves
- We’re looking for a strategic, growth-focused Content Lead to own and scale our global content engine
- This is a high-impact role at the core of our pipeline strategy — where your work will directly influence how prospects discover, evaluate, and buy
- You’ll lead content strategy, creation, and distribution across all formats (blog, SEO, paid, product marketing, events) and channels (owned, earned, and paid), crafting campaigns that resonate with our key personas and drive measurable results across the funnel
- As the most senior content owner in the business, you’ll have the autonomy to shape the vision, set priorities, and place smart bets on what will drive the greatest commercial impact — working cross-functionally with Sales, Product, and CS to align messaging and content initiatives
- If you want to create content that fuels growth in one of the most exciting spaces in tech, this is your opportunity
- Build a scalable content engine — identifying key formats, topics, and channels that move the needle across the buyer journey
- Optimise content distribution across channels — organic, paid, partner, and social — tailored specifically to our personas and their content consumption behaviour
- Partner closely with Sales, Customer Success, and Product to align content with GTM priorities, customer needs, and product roadmap
- Lead the creation of core assets (e.g. , whitepapers, case studies, landing pages, product content, etc.) and drive performance through effective positioning and promotion
- Conduct in-depth customer and prospect research — including interviews, surveys, and participation in events, trade shows, and user roundtables — to inform content strategy and voice-of-customer messaging
- Manage external writers, freelancers, and content partners as needed to scale production
Salary benchmarks
Our take
It has become increasingly clear that the next generation of AI applications will be driven by data-centric approaches concentrated around training data creation, management, and evaluation. Crucial within this process is the annotation or 'labelling' of data. Traditionally, such annotation has been left to human workers, which has historically made this part of the process of AI development expensive, slow, and difficult to scale.
Encord offers a computer vision annotation platform that automates a number of manual labelling tasks. Its suite of tools is designed for collaboration across roles and teams, from domain-expert annotators to project managers and machine learning engineers. This allows companies to iterate 10x faster, and develop and deploy high performing models in less time whilst saving on annotation costs.
Demand is clearly there: since its launch in 2020, Encord has facilitated the annotation of more than 100 million frames and images and served customers in verticals such as medical imaging, smart cities, sports analytics and satellite imaging. Furthermore, usage is scaling rapidly, with the number of labels generated on the platform growing ~70% month-over-month.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible hours - Do your work when you are the most productive
- Hybrid - Work from home and in the office
- Fresh gear - We equip you with the newest Apple gear
- Health insurance - Your health is our top priority
- Time off - Generous PTO that allows you to recharge
- Visa sponsorship - We sponsor visas for exceptional candidates
- Team lunches - We buy lunch for the office on Fridays
- Cycle to work - Benefit from our cycle to work scheme
- Social events - Encord loves fun events with the team
Company HQ
Fitzrovia, London, UK
Leadership
Eric Landau
(CEO)With one MSc in applied physics from Harvard University and another in electrical engineering from Stanford University, Eric spent over 8 years as a Senior Quantitative Researcher at DRW prior to co-founding Cord in 2020.
Ulrik Stig Hansen
(President)Spent over 3 years as an Associate in Sales & Trading at J.P. Morgan prior to co-founding Cord. Also holds masters degrees in science from both UCL and Imperial College London.
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