Business Development Lead Dublin, Feedr
Growth
£38.5-66k
OTE
£35-60k
BASE
More information about location
1-5 days a week in office (None - potential for co-working space )
Healthy, delicious food delivered to the workplace
Posted today
Healthy, delicious food delivered to the workplace
21-100 employees
Posted today
£38.5-66k
OTE
£35-60k
BASE
More information about location
1-5 days a week in office (None - potential for co-working space )
21-100 employees
Company mission
To revolutionise corporate catering by delivering innovative, tailored meal solutions that meet the needs of the modern workplace.
Role
Who you are
- Feedr is growing fast in Dublin and we need a sharp, connected BD Lead to build our presence on the ground. You'll own the full new-business cycle, identifying the right companies, opening doors, running compelling demos and converting prospects into long-term clients
- This is an autonomous, high-impact role. You'll be the face of Feedr in Dublin: part salesperson, part market expert, part brand ambassador. If you love food, thrive on relationship-building and want to leave a visible mark on a fast-growing food-tech business, read on
- Passionate about food and the industry!
- Fluent English required
- Proven experience in B2B sales or business development: you've owned a target and hit it
- A natural relationship builder who's comfortable engaging stakeholders at all levels
- A genuine passion for food and a feel for the Dublin food and workplace culture scene
- Self-starter who can set your own agenda, manage your time well, and don't need chasing
- Strong communication skills, equally comfortable pitching a new prospect or negotiating a contract
- Comfortable with data: you can set targets, track performance, and hold yourself accountable
- A creative problem-solver who spots opportunities and acts on them
Desirable
- An existing Dublin network is a strong plus
What the job involves
- Understanding the market and finding businesses who are in need of Feedr
- Own the Dublin sales pipeline end-to-end: from prospecting and outreach through to close
- Learn from our London sales team and adapt proven playbooks to fit the Dublin market
- Reach prospects through creative, multi-channel outreach: email, phone, social and face-to-face
- Run consultative discovery calls and demos, positioning Feedr as the work-place experience expert, not just food delivery
- Execute data-driven engagement campaigns to acquire and nurture top-of-funnel leads
- Keep our CRM clean, current and useful and use it to track your own performance against targets
- Identify and attend (or host) relevant Dublin networks and events
- Support broader marketing activity, both online and offline
- Collaborate cross-functionally, feeding market insights back to Product and Marketing & the wider team
Our take
Acknowledging that the B2B food delivery market has fallen way behind B2C in terms of digitisation, Feedr is targeting an estimated £4.7bn contract catering market. Adopting a B2B2C model, Feedr attracts companies to sign up and subsidises the meals their staff order as an additional perk to boost employee well-being. This also forms part of the company’s talent recruitment and retention strategy.
In addition, Feedr differentiates itself by curating a set of tailored menus based on the user’s order history, aiming to elevate the quality of breakfast, lunch and dinner orders. On top of that, the restaurants and caterers Feedr works with are low-impact on the planet and quality-assured by the company.
Feedr started off operating in London, and after being acquired by Berlin company EatFirst, is ready to expand its service to new geographical areas. Though it's working against a crowded B2C market, Feedr is the only B2B2C model food provider, a low-admin, hassle-free alternative for busy companies. And its partnership with EatFirst will no doubt elevate its presence as it looks to expand.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2018
$2.1m
EARLY VC
Jun 2018
$0.8m
SEED
Total funding: $2.8m
Company benefits
- 30 days annual leave
- Salary sacrafice pension scheme
- Remote working budget
- Learning & development budget
- 6 days per year to put toward your professional development
- Volunteer days off
- In office Gym
- Free lunch through our Cloud Canteen platform for every day you’re in the office
- Eyecare vouchers
- Hybrid working policy with two days per week working from home
- Free Tuesday breakfast each week!
- Cycle to Work & tech schemes
- Access to hundreds of discounts and offers on our employee benefits platform
- Salary sacrifice child care
Company values
- Stronger together: We are a team of experts that know our market, and we trust in each other to deliver. We combine our strengths to overcome challenges and achieve extraordinary results
- Driven to make a difference: We share a passion to make a difference. We care deeply about the value we create. We ensure that every effort contributes to shared success
- Do the right thing: We’re guided by our responsibility towards our clients, partners and to each other. We do the right thing, even when no one is looking
Company HQ
Old Street, London, UK
Leadership
Katie Fenton
(Co-Managing Director)With an extensive background in hospitality, Katie is Co-Managing Director leading Feedr’s operations, finance, marketing and events.
Sarah Mullan-Wyld
(Co-Managing Director)Sarah’s been with Feedr for 7 years and is now Co-Managing Director. With a background in sustainable food, she leads sales and customer success, driven by a passion for amazing workplace food.
Salary benchmarks
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