Regional Marketing Specialist, Turnitin
United Kingdom
+ Bonus
Plagiarism detection software
Be an early applicant
Plagiarism detection software
501-1000 employees
Be an early applicant
+ Bonus
501-1000 employees
Company mission
Turnitin's mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Role
Who you are
- The ideal candidate has a strong understanding of the higher education landscape in the UK/I and ANZHK regions, solid hands-on marketing execution skills, and the ability to manage multiple priorities across two culturally distinct regions
- The ideal candidate will be based in the UK and must be able to flex their weekly schedule to support both regions
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 2–4 years of B2B marketing experience, ideally in SaaS, education, or technology sectors
- Strong understanding of UK/I and ANZHK business culture, (ideal) education systems, and marketing channels
- Native or fluent proficiency in English and very strong written and verbal communication skills
- Experience working with sales teams and understanding of sales-marketing alignment
- Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, formerly Pardot, and Salesforce preferred)
- Excellent project management, attention to detail, and ability to juggle multiple campaigns across different countries
- Analytical mindset and comfort working with data to inform decisions and demonstrate impact
- At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad
- We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time
- If you’re willing to learn and unleash your potential alongside us, join our team!
What the job involves
- The Regional Marketing Specialist – UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement, retention, and revenue expansion across the United Kingdom, Ireland, Australia, New Zealand and Hong Kong for our portfolio of integrity and assessment solutions
- Reporting to the Sr Manager, Regional Marketing, this role works in collaboration with global marketing, sales, customer experience and product teams
- Responsibilities include supporting marketing strategy development, localizing campaigns, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both regions
- This role requires regular collaboration across the UK and Australia time zones
- Specifically, the role requires two days per week with at least 50% overlap (a minimum of four working hours) with standard Australia (AEDT) business hours to enable real-time collaboration with ANZ colleagues and partners
- The remaining hours on those days will be dedicated to progressing ANZHK-focused marketing projects
- The other three days per week will align to UK working hours and focus on UKI priorities, along with any additional ANZHK tasks as needed
- Support the gathering of market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK
- Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance
- Contribute to the creation of localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals
- Work with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates
- Work with the Global Events team to support the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics
- Work with the digital team to localize emails, landing pages, and other campaign elements using marketing automation platforms
- Assist with local content creation to ensure cultural and linguistic relevance
- Collaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective
- Help maintain lead hand-off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales
- Work in close partnership with global campaign, digital, content, and creative teams to adapt and localize marketing materials
- Ensure execution is aligned with brand guidelines, campaign goals, and platform best practices
- Assist with tracking marketing expenses and processing invoices related to regional campaigns and events
- Support vendor coordination for localized services such as content creation, research, and design as required
- Track key marketing KPIs including MQLs, lead conversion, engagement metrics, and campaign performance
- Assist in preparing monthly and quarterly reporting dashboards for regional leadership, highlighting outcomes, learnings, and recommendations
- Identify and surface customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team
- Support the coordination of local case study development and speaker participation for events and campaigns
- Ensure timely and accurate execution of marketing activities within set timelines and budget
- Maintain campaign documentation, briefs, trackers, and project plans for visibility and alignment
- Stay informed about marketing trends in the education and technology sectors across EMEA and APAC
- Actively contribute ideas to improve marketing execution and performance in UK/I and ANZHK
Our take
Turnitin has a global reputation for being one of the best plagiarism detection softwares on the market. It’s well-earned, too. Besides simple paraphrasing plagiarism, its software also employs sophisticated techniques like identifying macro replacement and analysing metadata to weed out essay mill papers.
Academic plagiarism has become increasingly complex over the years, exacerbated in part by the COVID period of online schooling, and in part by a skyrocketing rise in computer literacy and plagiarism tricks. Software like Turnitin is therefore playing an increasingly crucial role in maintaining academic integrity. Additionally, it helps understaffed institutions ease the burden placed on a teaching workforce which are, in some regions, perilously close to collapse.
Turnitin is not without its issues, however. Some institutions lean too heavily on the software, and essay mills have begun using Turnitin software to prove product authenticity. Historically, Turnitin has neatly addressed these problems by releasing new or improved capabilities including Chat GPT screening updates in 2023. If it can continue to demonstrate remarkable competence and proactive development in this regard, Turnitin’s glowing reputation seems assured.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Health Insurance
- Dental Insurance
- Disability Insurance
- Life Insurance
- Vision Insurance
- Accidental Death & Dismemberment Insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Supplemental Life Insurance
Company HQ
Downtown, Oakland, CA
Leadership
Chris Caren
(CEO)Held a number of senior positions at major corporations, including serving as a GM at Microsoft, and a board member at Avetta, Liaison International, Illuminate Education, and The IRONMAN Group. They are additionally a member of YPO and chairman of Procare Solutions.
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