Marketing Manager, Cents

• 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
• Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
• Multi-channel marketing experience including email, social media, and on-site optimization
• Proven ability owning campaign programs from conception through execution
• HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
• Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms
• Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
• Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
• Nice to have: Copywriting skills, HTML/CSS knowledge
• Excellent data analysis skills and ability to interpret metrics and adjust strategies
• Strong project management skills managing complex campaigns across teams
• Creative and strategic thinker with ability to innovate for small business audiences
• Outstanding communication and collaboration skills
• Extremely detail-oriented with understanding of campaign component impact
• Experimental and growth mindset with data-driven approach

Desirable

• The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth
• You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with Cents' mission and growth goals
• You'll obsess over the operator journey, developing personalized campaigns that help small business owners succeed while building lasting relationships with the Cents platform
• This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology
• We are looking for talent to join our growing team in NYC!
• Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
• Collaborate with product marketing, content, and design teams to create nurture campaigns
• Partner with product marketing and demand generation to optimize targeting and messaging
• Own end-to-end lifecycle campaign programs from conception through execution
• Map the complete operator journey and identify drop-offs, gaps, and improvement areas
• Execute comprehensive quarterly A/B testing plans to improve the customer journey
• Optimize onboarding flows, automations, and cross-channel touchpoints
• Analyze campaign performance and suggest strategic adjustments to maximize impact
• Own social media strategy and execution as part of broader go-to-market initiatives
• Develop social media campaigns supporting lifecycle marketing objectives
• Identify growth opportunities based on market trends and operator behavior
• Lead planning and execution of key marketing initiatives across multiple teams
• Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
• Analyze data to maximize email performance for acquisition, conversion, & growth
• Proof and QA campaigns to ensure error-free execution and ideal user experience
• Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
• Stay updated on B2B SaaS marketing trends and best practices
• Identify opportunities to optimize operator experience and drive business growth