Director of Corporate Marketing, Canoe
$145-175k
More information about location
Guiding the investment industry forward with smarter alts management
Be an early applicant
Guiding the investment industry forward with smarter alts management
101-200 employees
Be an early applicant
$145-175k
More information about location
101-200 employees
Company mission
To unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset services, capital allocators, and wealth managers.,
Role
Who you are
- Industry Expertise: A minimum of 8+ years of marketing experience within Alternative Investments, FinTech, or Financial Services is required. You must understand the complexity of the private markets and the nuances of our audience
- Strategic Execution: A proven track record of moving from high-level brand strategy to tactical delivery without the need for a large internal team
- Sales & RM Fluency: Experience collaborating with revenue-facing teams to translate technical product value into compelling, high-impact stories, with a proven ability to interview clients and partners to extract and articulate value-driven narratives
- Media Savvy: Experience managing external agencies and a strong understanding of how to build relationships with financial and tech trade publications
- Brand Authority: A keen eye for design and a mastery of copywriting and editing. You should have a high bar for what constitutes "excellent" work
- AI Literacy: Practical experience using AI to work smarter—whether for research, content drafting, or workflow automation
- Collaborative Leadership: The ability to influence and partner with peer Directors to ensure global brand alignment
What the job involves
- As the Director of Corporate Marketing at Canoe Intelligence, you are the architect of our global brand identity and the lead strategist for our voice in the market
- Reporting directly to the VP of Marketing, you will elevate Canoe’s presence by overseeing our content ecosystem, global media relations, and brand integrity
- This is a high-impact leadership role for a strategist who excels at execution
- You will define our global narrative and ensure that every LinkedIn post, press release, and website update meets our standard of excellence
- Serving as the primary steward for the Canoe brand, you will ensure a unified experience for our clients and prospects across all marketing and sales touchpoints
- Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space
- Revenue Team Alignment: Partner closely with Sales, Relationship Management (RM), and Business Development to extract market insights and "front-line" feedback to ensure our content strategy addresses real-world client pain points
- Ecosystem Storytelling: Architect a strategy for capturing and promoting high-impact client and partner stories
- Collaborate with the Relationship Management and Partnerships teams to transform successful implementations and joint ventures into compelling case studies, webinars, and co-branded content
- Media & PR Management: Guide our media strategy by managing two PR agencies (US and London). You will be the primary point of contact for external communications and global press opportunities
- Brand Stewardship: Act as the final authority for brand applications across the website, sales collateral, and digital channels to ensure visual and verbal consistency
- Social Media & Advocacy: Manage Canoe’s corporate social presence and lead our internal advocacy program to empower employees as brand ambassadors
- External Profile Management: Optimize third-party vendor profiles (e.g., G2, industry directories) to ensure our market-facing data is accurate and compelling
- Cross-Functional Partnership: Collaborate with the Directors of GTM, Product Marketing, and EMEA Marketing to provide the high-quality content and creative direction required to drive global pipeline
- AI-Enabled Execution: Consistently leverage AI tools to scale content production, sentiment analysis, and brand monitoring to increase operational efficiency
- Vendor Leadership: Manage a specialized roster of external talent, including PR agencies, graphic design consultants, and freelance content writers
Our take
The internet presents itself as a seemingly infinite source of crucial information, particularly when it comes to financial information to inform smart investment. However, the sheer amount of data available makes it incredibly difficult to mine, aggregate and analyze in a way that is fast and efficient enough to be useful.
Canoe leverages AI technology to automate the analysis of investment data, including document collection, data extraction, categorization and validation. The technology is provided in the form of cloud-based tools, API packages and integrated portals, ultimately aiming to present a unified system in which investors can tackle the inefficiencies of manual investment data analysis.
It's undeniable that other automated data analysis services are available, but the unified nature of Canoe makes it stand out as a solution with a lot of potential. Off of 2024's Series C funding, the company is further optimizing and developing its product offerings and has recently launched an AI tech incubator, signalling clear ambition to lead as the next wave of data-driven innovation starts to take shape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$36m
SERIES C
Feb 2023
$25m
SERIES B
Total funding: $61m
Company benefits
- Flexible PTO: Recharge with flexible PTO and paid holidays!
- In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we're able.
- Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
- Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
- Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
- Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
- Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.
- Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
Company HQ
Canal Street, New York, NY
Leadership
Jason Eiswerth
(CEO)Extensive experience in financial services and business development. Held various Board positions and served as Managing Director at firms such as Nima Capital.
Salary benchmarks
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