Talent Brand & Marketing Program Manager, Amplify
$90-110k
+ Eligible to earn an annual discretionary bonus that rewards individual and company performance
K-12 curriculum & assessment publisher
Be an early applicant
K-12 curriculum & assessment publisher
1001+ employees
Be an early applicant
$90-110k
+ Eligible to earn an annual discretionary bonus that rewards individual and company performance
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- You are a Brand Guardian: You enjoy owning the global Employer Value Proposition (EVP) and evolving how a brand lives and breathes in the talent marketplace
- You love high-impact storytelling: You want to direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product
- You thrive on building dynamic experience: You are eager to overhaul career sites and move from static job lists to dynamic, personalized candidate experiences
- You are a strategic consultant: You enjoy partnering with executives to build their digital profiles and position them as industry thought leaders
- You enjoy student & early career outreach: You want to build the "top-of-funnel” strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates
- You are a Campaign Strategist: You have a proven track record of designing, launching, and measuring multi-channel marketing campaigns that drive candidate interest
- You can influence without authority: You are adept at navigating cross-functional teams like Legal, IT, and Creative to bring campaigns to life
- You are a full-funnel marketer: You know how to manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards
- You are an operational collaborator: You work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey
- You are a digital native: You understand how to leverage social media and campus platforms to build meaningful connections with student populations
- A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor’s degree
- Or 3 years of experience and a Master’s degree
- Or a PhD without experience
- Or equivalent work experience
- Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy
- Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly
- Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards)
- Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority
What the job involves
- Reporting to the VP of Talent Acquisition & Onboarding, you lead the Attract pillar of Amplify’s talent strategy
- You are the lead architect of the candidate facing employer brand, responsible for translating technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent
- You ensure that Amplify is positioned as a digital powerhouse where work impacts millions, managing the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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