Paid Social Lead, Scribd
$108.5-212.8k
Salary is partially dependant on applicant's location. In Canada, the reasonably expected salary range is between $150,500 CAD to $201,750 CAD
E-book and audiobook subscription service
Job no longer available
E-book and audiobook subscription service
201-500 employees
Job no longer available
$108.5-212.8k
Salary is partially dependant on applicant's location. In Canada, the reasonably expected salary range is between $150,500 CAD to $201,750 CAD
201-500 employees
Company mission
To revolutionize the way the world reads and learns.
Role
Who you are
- 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products
- Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
- Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms
- Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
- Experience with social media attribution models and incrementality testing
- Excellent analytical skills with proficiency in data visualization tools
- Track record of cross-functional collaboration and stakeholder management
Desirable
- Experience marketing subscription products or digital content services
- In-depth understanding of automated bid strategies with experience optimizing towards CPAor ROAS goals. Deep understanding of incrementality
- Familiarity with mobile app marketing and app store optimization
- Experience with budget planning and forecasting
- Google Tag Manager experience a plus
What the job involves
- We're seeking an experienced Paid Social Lead to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Pinterest, and emerging social platforms for the Everand brand
- This role will be instrumental in driving user acquisition and brand awareness through innovative social advertising strategies
- Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms
- Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines
- Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content
- Build and maintain sophisticated audience targeting frameworks across platforms
- Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC
- Stay ahead of platform changes and new features, implementing beta opportunities when available
- Partner with data science team to develop attribution models and measure incremental lift
- Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges
- Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines
- Partner with other marketers to ensure integration of Paid Search into our overall growth strategy
Our take
The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.
While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.
Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2019
$58m
LATE VC
Jan 2015
$22m
LATE VC
Total funding: $105.8m
Company benefits
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs
Company HQ
China Basin, San Francisco, CA
Leadership
Trip Adler
(CEO)Having studied at Harvard until 2006, they co-founded Scribd in March 2017. They have worked as CEO ever since then.
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