Ads Business Development Manager, Roku
Frndly
$105-126k
+ Incentive compensation/commissions & equity awards
More information about location
4+ days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$105-126k
+ Incentive compensation/commissions & equity awards
More information about location
4+ days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Frndly TV is looking for an experienced, self-starting Ads Business Development Manager to join our Ad Sales Team
- This position requires strong communication skills and analytical skills and attention to detail in a fast-paced revenue-driven environment
- 5 years of experience in advertising partnerships at a streaming TV publisher, ad agency, DSP and/or SSP
- Programmatic experience is preferred. OTT platform experience is strongly preferred
- Strong interpersonal and relationships skills and ability to work effectively with a team. Experience preparing and presenting PowerPoint presentations
- Extensive knowledge of the programmatic ecosystem, and OTT video are a plus
- Experience working with a CRM (e.g. Salesforce) and reporting products such as Tableau, among others. Experience in SSP instances is a big plus
- Working knowledge of both oRTB, VAST and ad-servers
- Analytical, proactive mindset, solutions orientated
- Self-starter, comfortable working in fast-paced, growing environment
What the job involves
- Frndly TV’s Ads Business Development team is responsible for outreach to agencies, brands and DSPs driving incremental revenue through direct IO, PMP and PG business
- This role will contribute to the growth of Frndly TVs direct sales and programmatic business and broader ads business organization
- This position plays a key role in ensuring partner success, by delivering on the needs of clients, while maximizing revenue impact
- Your contributions will be essential in fostering strong relationships, managing partner expectations, and driving value for Frndly TV and its’ partners
- Representing the ads business development team as the primary point of contact for select groups of agencies, brands and DSPs
- Efficiently manage and quarterback all outreach and partner tasks including preparing partner plans, reporting, technical troubleshooting, upselling and communication for programmatic partners
- Develop strategies for working with key agencies and brands
- Partner with Ad Product & Operations and Ad Yield to implement campaigns, meet targeting, pricing and reporting requirements
- Support the ads business development team across key initiatives and partnerships
- Clearly communicate the value proposition of Frndly TV’s offerings to partners including the engagement of viewers, demographics of its audience, etc
- Qualify leads to ensure they align with the companies’ goals and prioritization
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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