Social Content Manager, Teachable

• 3–5 years managing brand social media, ideally in SaaS, edtech, or the creator economy
• Demonstrated proactivity and ownership – you don’t wait to be told what to do
• Strong instincts for short-form video, storytelling, and audience-first content
• Comfort balancing creativity with structure and experimentation with systems
• Experience with Sprout Social (analytics and listening)
• Hands-on proficiency with CapCut, Canva, Figma (Adobe Suite a plus)
• Clear strategic thinking – you understand how individual posts ladder up to ecosystem-level outcomes

Desirable

• We’re looking for a Social Media Specialist who acts as a strategic ecosystem builder, not just a channel operator
• This role owns the strategy, programming, execution, optimization, and evolution of Teachable’s social presence. You will design and manage a cohesive social system – balancing brand storytelling, product education, partnerships, community engagement, and experimentation – while proactively identifying opportunities to grow reach, relevance, and impact
• You’ll report to the Content Strategy Lead and collaborate closely with Brand, Product Marketing, Partnerships, Events, and Creator teams to ensure social media is tightly integrated into Teachable’s broader marketing engine
• Own Teachable’s social programming strategy, ensuring a balanced mix of content across:
• Branded franchise series (~30%)
• Product-related messaging (~25%)
• Partnerships & events support (~25%)
• Brand & experimental content (~20%)
• Define what posts where, when, and why – with clear rationale behind cadence, formats, and platforms
• Build and maintain a programming taxonomy and content mix model that tracks volume, frequency, and performance weekly and monthly
• Continuously evolve the mix based on performance data, audience behavior, and business priorities
• Proactively build social campaigns around major brand moments (launches, events, seasonal initiatives)
• Pitch ideas ahead of time with clear creative direction, timelines, and distribution plans
• Come prepared each week with a POV on:
• What’s publishing
• Why it matters
• What success looks like
• Take full ownership of social momentum – driving ideas forward without waiting for requests or approvals to start, and staying close to what’s trending and/or is culturally relevant for Teachable
• Have comfortability being the "face of the brand” on socials (as needed); experience with being on-camera
• Create and publish social-first content across Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms
• Own Teachable’s short-form (IG Reels, YT Shorts, TikTok) and long-form (YouTube) franchise content strategy, from creative direction to platform placement to iteration
• Balance experimentation with discernment (test new formats and tools early, kill or refine concepts that underperform)
• Establish and maintain standards for social look, feel, hooks, pacing, and storytelling
• Lead lightweight, scrappy production (office content, IRL capture, UGC-style video, creator POVs)
• Possess basic design skills in Canva and Figma
• Apply platform-native thinking, recognizing that:
• Repurposed webinar clips may succeed on YouTube Shorts but underperform on Instagram Reels
• Certain franchise concepts are better suited for long-form vs. short-form
• LinkedIn rewards different storytelling than IG Reels or TikTok
• Take a curator mindset, selecting the right content for the right platform instead of default cross-posting
• Optimize franchise performance by prioritizing strong hooks and creative fundamentals, leveraging collab posts strategically, and more
• Monitor industry conversations and cultural moments relevant to Teachable
• Engage strategically with creators, partners, and adjacent brands – not just reactively
• Identify opportunities to participate in timely conversations and amplify internal thought leadership
• Build a cohesive, human social presence that strengthens Teachable’s relationship with creators
• Own social measurement and reporting using Sprout Social
• Define and track platform-relevant KPIs across channels
• Translate analytics into clear, forward-looking recommendations, not just summaries
• Build repeatable reporting systems, dashboards, and documentation (“bibles”)
• Develop AI-assisted and cross-functional workflows to increase output, clarity, and efficiency over time
• What Success Looks Like (6-12 months:)
• A successful Social Media Specialist at Teachable will have:
• Established a clear, defensible content mix aligned to brand, product, partnerships, and experimentation
• Improved average performance through better platform-content fit
• Refined franchise strategy based on real performance data – not assumptions
• Reduced low-performing filler content in favor of fewer, stronger posts
• Become the clear owner of social strategy across teams
• Created a feedback loop where social insights inform broader brand and content decisions