Director of Growth Marketing, Thoropass
$180-210k
+ Equity
Compliance & audit management platform
Be an early applicant
Compliance & audit management platform
201-500 employees
Be an early applicant
$180-210k
+ Equity
201-500 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- We’re looking for someone highly analytical, creative, quick to adapt, and comfortable managing strategy and execution (with some help from agencies and contractors)
- If you’re humble, driven, not afraid to own a number and be accountable to revenue goals, and love working as part of a team, this might be your perfect fit
- Bring your expertise, passion for making an impact, and a sense of humor—we like to keep things real around here
- Experience: 7-10 years of demand gen / growth marketing experience in B2B SaaS, particularly for post Series B companies & with a technical/security audience
- Influence: Strong organizational & leadership skills, with the ability to influence cross-functional teams and initiatives
- Detail-Orientated: Manage multiple projects & prioritize effectively; move quickly while maintaining quality execution. In other words, Asana is your love language
- Self-Starter: Operate independently & solve problems proactively while aligning with broader marketing strategy & goals
- Analytical: Strong aptitude for interpreting performance data to unlock insights about our market, business, channels & campaigns
- Technical: Google Analytics, Google Ads, LinkedIn Ads, Google Tag Manager, WordPress, VWO, Salesforce, HubSpot, Clay, Apollo, Keyplay
- People Management: Experience and excitement for managing and developing a talented team of growth-minded professionals
- Travel: Willingness to travel as needed to meet with customers, attend industry events, and collaborate with teams
What the job involves
- We’re looking for a Director of Growth Marketing to take charge of growing Thoropass’ demand function and programs
- You’ll lead the way in program orchestration and optimization—everything from web strategy and analytics, to paid ads, SEO, content, and event marketing
- You’ll report to our VP, Marketing and join a collaborative, results-oriented team that knows how to work hard and have fun
- Set the vision and define the future state of Growth for the company
- Steward the culture of innovation, lead with an experimental mindset, encourage the team to fail, and fail fast
- Lead the orchestration of the growth strategy for the GTM org including but not limited to: paid search, paid social, content, events (virtual and in-person), lifecycle marketing, account based marketing, SEO (search everywhere optimization), marketing operations, and inbound routing
- Expand upon the foundation to lead the org into the next phase of growth by partnering closely with the Demand Gen Manager, RevOps, and GTM leadership on the design and optimization of our internal marketing systems, including attribution, signal scoring, lead follow-up, and more
- Partner closely with the VP of Marketing to prepare for quarterly business reviews, board meetings, budget planning, and other internal initiatives
- Lead our quarterly Inbound forecasting process to accurately project lead & pipeline impact by channel
- Manage the growth marketing budget
- Serve as the bridge and ally between marketing and sales
- Collaborate closely with product marketing, content, design and web development to ensure our website experience aligns with brand & performance goals
- Lead the engagement with our content/SEO resources to optimize site performance and increase organic traffic and conversion
- Regularly analyze website traffic, keyword rankings, & other metrics to identify trends, diagnose issues, and solve challenges creatively
- Lean in to help drive the strategy for CRO through site personalization and A/B testing
- Regularly share updates, learnings & recommendations with broader team & leadership
- Oversee an annual budget spanning paid search, paid social, bespoke content creation (like partnering with Caspian Studios to create Scam Hunters), and new channel testing
- Develop, launch, and optimize paid campaigns across relevant channels, such as Google and LinkedIn, collaborating with design to create effective ad assets
- Regularly monitor campaign performance and optimize for key metrics such as CPL & lead to opp conversion, as well as sales follow-up SLAs
Our take
If you’re a growth-stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. However, becoming SOC 2 compliant can be expensive, time-consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, which already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Ogilvie
(Co-Founder & Executive Chairman)Began their career as a Research Analyst at EverFi before moving on to become Project Manager at On Deck Capital. They also served as the CEO at Yhat (acquired by Alteryx) and then went on to become Director of Product Management.
Eva Pittas
(Co-Founder & COO)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Co-Founder & CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virginia, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. Then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
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