Demand Generation Marketing Associate, Webflow
Conversion Campaigns
$100-116.5k
Salary applicable for US based candidates, may vary on location. For candidates based in Canada: $ 113,000 - $150,000 CAD + Bonus program + Equity
More information about location
No-code web design and hosting platform
Job no longer available
No-code web design and hosting platform
1001+ employees
Job no longer available
$100-116.5k
Salary applicable for US based candidates, may vary on location. For candidates based in Canada: $ 113,000 - $150,000 CAD + Bonus program + Equity
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- 1-2 years of experience in demand generation
- Proven track record of success in generating qualified leads and pipeline
- Understanding of the B2B buyer's journey and full-funnel demand generation campaigns
- Experience in marketing automation & CRM platforms a plus (e.g., Marketo, SFDC)
- Strong communication and project management skills
- Data-driven and results-oriented
- Scrappy with a get stuff done attitude
What the job involves
- We are seeking a Demand Generation Marketing Associate to support the execution of our sales-led B2B growth initiatives across audience engagement and conversion programs
- You will be responsible for supporting new pipeline growth by developing and executing demand generation campaigns that align with our go-to-market strategy
- This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns
- Reporting to the Dircector, Demand Generation
- As the Demand Generation Marketing Associate, you’ll work closely with the marketing, sales, and growth teams to build and execute always-on campaigns that create and capture demand, and accelerate revenue growth
- Success in this role will be measured by the generation of qualified leads, the efficiency of programs, and the ability to support our speed to market through executional excellence
- Always-On Campaign Planning and Execution: Plan, execute, and optimize integrated marketing campaigns supporting tentpole report releases, product releases, and more, that align with overall sales-led business goals and targets
- Webinar Program Planning and Execution: Plan and execute a quarterly webinar program to fuel thought leadership and third party validation (via customers and partners) that supports qualified lead generation and down-funnel conversion
- ABM Initiatives: Execute and scale Account-Based Marketing (ABM) strategies, working closely with sales, content marketing, and product to personalize outreach and engagement for high-value target accounts
- Optimize Channel Performance: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints
- Innovate with Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new strategies or technologies into our DG programming
- Data Analysis and Reporting: Work with Senior Manager, DG and Marketing Analytics to track and analyze key metrics to measure the effectiveness of demand generation programs, optimizing for quality over quantity and ROI
- Marketing Technology: Leverage marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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