Field Marketing Manager, Flexera
UKI
IT management solutions
Job no longer available
IT management solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To maximize the value of technology for the world's tech buyers and sellers.
Role
Who you are
- Preferred: Bachelor's degree in marketing, business, or communications
- Demonstrated experience in B2B marketing within the software industry
- Exhibit exceptional business acumen with the capability to convert business goals into impactful marketing strategies that can be refined for ongoing performance enhancement
- Possess the ability to champion contemporary marketing methodologies such as Account Based Experience (ABX), Precision Demand Marketing (PDM), and value-driven marketing concepts to sales partners
- Prioritize the needs and experiences of our customers, ensuring that the customer journey remains uncompromised in the pursuit of revenue growth
- In-depth understanding of the partner ecosystem and capability to activate it. Previous experience in Partner/Channel Marketing is crucial
- Strong project management skills with a track record of organizing and executing partner marketing campaigns alongside partners
- Demonstrated experience interacting with teams such as product marketing, enablement, and partner sales and leadership in a fast-paced environment, with a keen ability to collaborate effectively to achieve outcomes
- Exceptional written and verbal communication skills with a meticulous attention to detail
- Proficiency in marketing automation tools, reporting, and insights
- A proactive attitude with innovative use of limited resources
- Detail-oriented with a proven ability to manage multiple projects cross-functionally
- Solid knowledge of Salesforce, Monday.com, marketing automation tools (such as Eloqua), and webinar platforms
- Willingness to travel as needed
What the job involves
- We are seeking a dynamic Field & Partner Marketing Manager for the UKI & Nordics region who will be responsible for steering and developing strategic marketing plans aimed at achieving revenue growth objectives for the assigned territory
- This individual will act as the key marketing business partner to the local sales team, representing marketing strategy, planning, and performance to business collaborators (sales & channel) on behalf of the broader marketing organization
- Tailoring and executing corporate strategies to align with regional needs and local business requirements
- Leveraging data analysis, intent data, market feedback, and trends to optimize future marketing tactics
- Proactively developing ideas and plans, securing stakeholder approval prior to execution
- Creating, maintaining, and executing a rolling 6+ months marketing plan
- Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach
- Developing compelling campaign messages based on key audience messaging
- Identifying and utilizing marketing channels & tactics to achieve desired outcomes
- Designing programs focused on "Metrics that Matter" and tracking performance accordingly
- Building and nurturing relationships with marketing teams at partner sites, serving as the primary contact for strategic partners' marketing engagement across EMEA
- Planning and executing co-marketing programs with key strategic ecosystem partners throughout EMEA, utilizing various marketing disciplines including events, digital initiatives, and thought leadership
- Designing and executing programs in line with the marketing contribution model
- Continuously monitoring pipeline and bookings, taking action to optimize outcomes and achieve the best possible return on investment (ROI)
- Presenting plans and results with energetic, respectful, and clear communication
- Establishing and maintaining constructive relationships with stakeholders, driving engagement, managing expectations, and pushing back when necessary
- Acting as the primary marketing representative, collaborating with functional partners within the GTM organization, and proactively sharing global marketing initiatives and activities
- Proactively communicating field needs to the rest of the marketing organization to ensure alignment with priorities and outcomes
- Researching and selecting strategic vendors based on privacy and compliance requirements to support desired outcomes, and holding vendors accountable
- Collaborating with procurement to negotiate price, terms, and conditions
- Accurately managing budget and forecasting spend
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. And since then has gone on acquisition spree of its own. Now the company boasts 50,00 customers worldwide and has offices across the globe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Competitive pay
- Retirement and employee investment program
- Health and wellbeing
- Student loan debt relief and tuition reimbursement
- Competitive time off, hybrid work and new-parent support
- Connection through ERGs, giving and celebration
Company HQ
Addison Township, Itasca, IL
Leadership
Jim Ryan
(CEO & President)Jim has been at Flexera since 1998, joining the team as a Senior VP of International Sales & Operations. Since then. he has held a number of roles, becoming CEO in 2016. He is also the co-founder of the Do Great Thing Initiative.
Elizabeth Lages
(Chief People and Culture Officer)El joined Flexera in 2004 as a VP of Telebusiness and Channel Sales (North America), since then she has held a number of roles and became Chief People and CUlture Officer in 2021.
Chris B. Andersen
(CFO)Prior to joining FLexera in 2025, Chris served as the CFO at Acquia for 7 years. He was also a VP of Finance at Akamai Technologies for 6 years and a VP of Finance & Chief Accounting Officer at Progress Software for 1 year.
Becky Trevino
(CPO)Becky previously worked at Snow Software in Various VP Product roles until it was acquired by Flexera in 2024. Prior to this, she spent 6 years at Rackspace in various roles, including Senior Director of Product Marketing.
Brian Shannon
(CTO)Prior to joining Flexera in 2021, Brian was the VP of Platform Engineering at ServiceNow. He also held VP roles at GE HEalthcare and API Healthcare.
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