Field Marketing Manager, Flexera
UKI
IT management solutions
Be an early applicant
IT management solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help IT executives turn insight into action.
Role
Who you are
- Preferred: Bachelor's degree in marketing, business, or communications
- Demonstrated experience in B2B marketing within the software industry
- Exhibit exceptional business acumen with the capability to convert business goals into impactful marketing strategies that can be refined for ongoing performance enhancement
- Possess the ability to champion contemporary marketing methodologies such as Account Based Experience (ABX), Precision Demand Marketing (PDM), and value-driven marketing concepts to sales partners
- Prioritize the needs and experiences of our customers, ensuring that the customer journey remains uncompromised in the pursuit of revenue growth
- In-depth understanding of the partner ecosystem and capability to activate it. Previous experience in Partner/Channel Marketing is crucial
- Strong project management skills with a track record of organizing and executing partner marketing campaigns alongside partners
- Demonstrated experience interacting with teams such as product marketing, enablement, and partner sales and leadership in a fast-paced environment, with a keen ability to collaborate effectively to achieve outcomes
- Exceptional written and verbal communication skills with a meticulous attention to detail
- Proficiency in marketing automation tools, reporting, and insights
- A proactive attitude with innovative use of limited resources
- Detail-oriented with a proven ability to manage multiple projects cross-functionally
- Solid knowledge of Salesforce, Monday.com, marketing automation tools (such as Eloqua), and webinar platforms
- Willingness to travel as needed
What the job involves
- We are seeking a dynamic Field & Partner Marketing Manager for the UKI & Nordics region who will be responsible for steering and developing strategic marketing plans aimed at achieving revenue growth objectives for the assigned territory
- This individual will act as the key marketing business partner to the local sales team, representing marketing strategy, planning, and performance to business collaborators (sales & channel) on behalf of the broader marketing organization
- Tailoring and executing corporate strategies to align with regional needs and local business requirements
- Leveraging data analysis, intent data, market feedback, and trends to optimize future marketing tactics
- Proactively developing ideas and plans, securing stakeholder approval prior to execution
- Creating, maintaining, and executing a rolling 6+ months marketing plan
- Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach
- Developing compelling campaign messages based on key audience messaging
- Identifying and utilizing marketing channels & tactics to achieve desired outcomes
- Designing programs focused on "Metrics that Matter" and tracking performance accordingly
- Building and nurturing relationships with marketing teams at partner sites, serving as the primary contact for strategic partners' marketing engagement across EMEA
- Planning and executing co-marketing programs with key strategic ecosystem partners throughout EMEA, utilizing various marketing disciplines including events, digital initiatives, and thought leadership
- Designing and executing programs in line with the marketing contribution model
- Continuously monitoring pipeline and bookings, taking action to optimize outcomes and achieve the best possible return on investment (ROI)
- Presenting plans and results with energetic, respectful, and clear communication
- Establishing and maintaining constructive relationships with stakeholders, driving engagement, managing expectations, and pushing back when necessary
- Acting as the primary marketing representative, collaborating with functional partners within the GTM organization, and proactively sharing global marketing initiatives and activities
- Proactively communicating field needs to the rest of the marketing organization to ensure alignment with priorities and outcomes
- Researching and selecting strategic vendors based on privacy and compliance requirements to support desired outcomes, and holding vendors accountable
- Collaborating with procurement to negotiate price, terms, and conditions
- Accurately managing budget and forecasting spend
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. The large company boasts 50,000 customers worldwide and offices in Asia Pacific and Northern Europe, having acquired a healthy rostrum of IT companies over the years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Health and mental wellness
- Competitive time off and new-parent support
- Retirement and employee investment program
- Student loan debt relief and tuition reimbursement
- Be part of the diversity council, have fun and give back
Company values
- Candor - Flexera is direct and open, holding each other accountable.
- Keep Score - Flexera measures its successes, learns from its failures and is accountable.
- Passion - Flexera inspires with its curiosity, love of learning, relentless focus and integrity.
- Celebrate Success - Flexera recognizes people who do extraordinary things.
- Professionalism - Flexera strives to improve, add skills and hold itself to the highest ethics.
- Give Back - Flexera seeks to have a charitable impact at the local, regional and national levels.
Company HQ
Addison Township, Itasca, IL
Articles
Leadership
Jim Ryan
(CEO)Currently Co-Founder of the Do Great Things Initiative and Operating Advisor at Thoma Bravo.
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