Senior Product Marketing Manager, Grow Therapy
$114-133k
More information about location
Online therapy platform
Posted today
Online therapy platform
1001+ employees
Posted today
$114-133k
More information about location
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- You have 3+ years of product marketing experience, ideally at a startup or in a high-growth environment
- You've owned GTM end-to-end, from positioning and messaging to launch execution and channel strategy, and can point to how your work drove product adoption
- You have hands-on experience owning email and in-product marketing channels, and are comfortable running experiments, reading performance data, and iterating based on what you learn
- You're a strong cross-functional partner who leads with curiosity about users, seeks out feedback, and uses what you learn to sharpen messaging and strategy
- Healthcare or marketplace experience is a plus, not a requirement
What the job involves
- We're looking for a Senior Product Marketing Manager to own the provider side of our product marketing practice at Grow Therapy.
- You'll sit at the intersection of Product and Marketing, partnering closely with Product Managers, Design, and Growth to shape how we bring provider-facing features to market and drive meaningful product adoption across our provider base.
- This is a high-ownership role on a small, collaborative PMM team reporting directly to the Staff PMM. Your work will directly shape how thousands of therapists experience and engage with the tools they rely on to run their practice. Your responsibilities will include:
- Build and execute go-to-market strategy for provider-facing product launches, including positioning, messaging, and supporting collateral
- Develop and maintain provider segmentation and persona frameworks to ensure our marketing reflects how providers actually think and work
- Partner with Product to translate feature releases into clear, compelling narratives that drive awareness and product adoption among providers
- Own provider-facing marketing channels and lifecycle touchpoints, coordinating across email, in-product, and community to move providers from awareness to adoption
- Monitor provider feedback, market trends, and competitive activity to surface insights that inform both marketing strategy and product direction
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2026
$150m
SERIES D
Apr 2024
$88m
SERIES C
Total funding: $298m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
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