Director of Social Media, Expedia Group
B2B
$196-274.5k
Employees in this role have the potential to increase their pay up to $313,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$196-274.5k
Employees in this role have the potential to increase their pay up to $313,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Minimum 12 years of experience in organic social media marketing, with a proven track record of driving revenue and growth
- Minimum 5 years managing and leading global teams
- Deep understanding of social media platforms and their algorithms
- Experience with paid social advertising and influencer/creator marketing
- Strong analytical skills and ability to measure and report on performance
- Clear understanding to social media CMS and Analytics tools including Sprinlkr, Brandwatch, Tubular, etc
- Excellent communication and interpersonal skills
- Passion for the power of social media and a desire to stay up-to-date on industry trends
- A strategic thinker with the ability to develop and execute complex plans
- Proven ability to manage high-performing social media teams
- Preferred: Fluency in multiple languages, experience in the travel industry, and/or experience in large-matrixed organizations
What the job involves
- The Director of Social will be responsible for driving revenue and growth through innovative organic social media strategies within the Global Social team and work across our portfolio of brands
- This role will oversee a global team, ensuring that our social media efforts align with overall business objectives and serve as a powerful engine for growth
- This role reports to the Senior Director - Global Head of Social, Global Communications based in West Hollywood and will work closely with the Social Media leadership, Global Communications and Marketing teams at Expedia Group
- Revenue-Driven Strategies: Develop and implement organic social media strategies that drive revenue and growth across diverse global markets, considering cultural nuances and regional preferences
- Cross-Functional Collaboration: Partner with cross-functional teams to ensure that social media efforts align with overall business objectives and drive customer acquisition and retention
- Data-Driven Decision Making: Utilize data and analytics to identify opportunities for growth, optimize social media performance, and measure ROI
- Content Optimization: Ensure engaging content drives conversions and encourages customer action
- Paid Social Integration: Leverage paid boosting and advertising to amplify organic reach and drive traffic
- Influencer/Creator Partnerships: Collaborate with influencers and creators to develop authentic and impactful partnerships that drive sales and brand awareness
- Team Leadership: Lead and mentor a large global team of social media professionals, providing guidance and support to ensure they are aligned with revenue goals
- Budget Management: Effectively manage social media budgets, ensuring that resources are allocated efficiently to drive maximum ROI
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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