Event Strategy Senior Manager, Confluent
$159.5-187.4k
+ Equity
Data streaming platform
Be an early applicant
Data streaming platform
1001+ employees
Be an early applicant
$159.5-187.4k
+ Equity
1001+ employees
Company mission
Founded by the team that built Apache Kafka, their mission is to make managing Kafka easy.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 6-8+ years in events marketing, with a strong record in planning and executing impactful demand generation strategies for first party events (self hosted)
- Strong analytical abilities and a datadriven mindset to inform strategy
- Proven experience managing crossfunctional collaboration and leading teams
- Excellent communication and interpersonal skills to foster partnerships
- Knowledge of Marketo, Tableau and Salesforce is essential
What the job involves
- Confluent is seeking a dynamic Sr. Manager of Growth & Event Strategy to lead our global demand generation events strategy
- This role provides an outstanding opportunity to create a significant impact within a fast-growing business
- You will drive the strategic events demand generation process, aligning with internal stakeholders to enhance attendance and achieve event goals
- Identify target audiences and develop segmentation strategies based on attendee personas
- Create and implement audience acquisition campaigns to promote and drive event attendance
- Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement
- Oversee the creation of promotional content for various channels (email, social media, paid media, etc)
- Develop clear value propositions and messaging that effectively communicate the benefits of our events
- Ensure all promotional materials align with brand standards by collaborating with internal creative teams
- Collaborate with Sales Enablement leads to equip internal teams with effective tools and information to promote event attendance
- Develop enablement assets sales teams to facilitate lead follow-up post-event
- Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement
- Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement
- Prepare and present reports on campaign outcomes to inform future event strategies and adjustments
Our take
Confluent is a commercial company built on top of the open-source Apache Kafka project. Confluent and Kafka have developed a streaming data technology that processes massive amounts of information in real-time.
The streaming database technology was developed at LinkedIn as a way of moving massive amounts of messages. The company decided to open-source that tech in 2011, and Confluent launched as the commercial arm in 2014.
While the base open-source component remains available for free download, it doesn’t include the additional tooling the company has built to make it easier for enterprises to use Kafka. Confluent's value add is in those additional tools, including a cloud version of the product and a marketplace for sharing extensions to the platform.
Confluent expanded strategic partnerships with Microsoft and acquired Immerok, and in 2023 expanded its cloud platform. 2024 saw further product expansions with the launch of the Confluent Migration Accelerator, all exemplifying how the company is living up to its name by rocket-boosting the benefits of Apache Kafka integration for companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
27% female employees
14% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$250m
SERIES E
Jan 2019
$125m
SERIES D
Total funding: $455.9m
Company values
- Earn Our Customers' Love - Our customers are the lifeblood of our business and our most important stakeholder. We strive to earn their love with everything we do
- To Build a Great Company, Build a Great Team - We believe that an important part of building a great company is making sure that our employees are the best they can be.
- Smart, Humble, and Empathetic - Our employees appreciate, benefit, and learn from working with other smart, humble, and empathetic people. We strive to hire those who care deeply about others and interact with empathy towards our customers, partners, and employees.
- Be Fired up and Get It Done - As much as we benefit from working with smart, humble, and empathetic employees, we also need to “get it done” to pursue our enormous market opportunity. We are in hyper-growth mode and are scaling to fill the demands of the market and our current and future customers.
- Tasteful not Wasteful - We want to invest in areas that matter the most -- in other words, spend “tastefully,” not wastefully. We believe that thoughtful spending is essential to building a high-quality business.
- One Team - It is critical that we act as and make decisions as a unified company, doing our best to optimize globally rather than locally. This means doing our best to avoid the misalignments that some companies can be prone to. It means recognizing that when employees and teams succeed, Confluent as a whole succeeds.
Company HQ
Mountain View, California
Articles
Leadership
Jay Kreps
(Co-Founder & CEO)Previously a Principal Engineer at LinkedIn.
Neha Narkhede
(Co-Founder & Board Member)Previously a Lead Engineer at LinkedIn and Oracle. They are an Investor/advisor for Gem, Block Party, Material Security, Abacus AI, Cortex Data, Yugabyte, Metaphor Data, Natalist, Common Room, and more.
Jun Rao
(Co-Founder)Previously a Senior Engineer at LinkedIn. Has a PhD in Computer Science from Columbia University.
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