Product Marketing Manager, HealthJoy
$95-115k
Health benefits platform for employers
Job no longer available
Health benefits platform for employers
201-500 employees
Job no longer available
$95-115k
201-500 employees
Company mission
To simplify the healthcare experience by removing the complexity from being healthy and well.
Role
Who you are
- A strategic collaborator with Product teams with a passion for the customer — getting into the nitty-gritty details to uncover customer needs, craft compelling narratives, and enable customers to find success
- Bachelor’s or graduate degree in a related field with 3-5 years of experience in product marketing (or a related field) in the B2B SaaS and/or healthcare/benefits space
- An organized, structured thinker who manages projects efficiently to successful outcomes while empathetically driving alignment with cross-functional partners
- A keen attention to detail and quality with high standards for the work you deliver
- Track record of translating insights into differentiated positioning that compels customers to take action
- Experience managing multiple stakeholders and driving alignment
- Outstanding oral and written communication skills
- Problem solver mindset with a high level of accountability
What the job involves
- We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen
- As Product Marketing Manager, you will play a key role in driving awareness and adoption of HealthJoy’s products across employers and their benefits consultants
- You will work very closely with our Product Marketing Lead to drive adoption across all of HealthJoy’s products amongst our customers and prospects
- This role is highly cross-functional, requiring partnership with many teams including Product Management, Sales, Customer Success, and other departments within Marketing
- Buyer Audience Expertise — Understand our buyer audience (i.e. employers and their benefits consultants) and their needs; understand buying cycle and players involved; maintain buyer personas in partnership with Product Marketing Lead
- Market Intelligence — Keep up with employee wellbeing programs available in the market (including competitors and alternatives to our partners); understand our buyers’ perception of the problems these programs are solving and how our buyers are addressing it today
- Positioning & GTM Strategy — Own product positioning, messaging, and GTM strategy for product launches that support our benefits engagement and employee wellbeing value propositions; collaborate with Product Marketing Lead, external partners, Marketing, Product Management, Sales Enablement, and other relevant teams to develop and execute a strong GTM strategy in service of driving adoption
- Field Team Enablement — Train Sales, Customer Success, and Implementation teams how to position benefits engagement enhancements in the market and how to position employee wellbeing programs alongside HealthJoy’s navigation platform; partner with Enablement team to ensure field team certifications, quizzes, etc. align with product positioning
- Post-Launch Analysis — Evaluate product positioning in-market and identify opportunities to improve positioning or GTM strategy in service of product adoption
Our take
Although shopping around for a car or mortgage is standard practice, when it comes to medical procedures, people often take what they are given. HealthJoy is a company that helps employees shop around for the most cost-effective healthcare options, then rewards these employees when they take the lower-cost option.
The HealthJoy benefits experience platform combines a chatbot with artificial intelligence along with human input to settle on the most affordable available treatment for employee. Savings are then shared with the employee via a savings account or gift card. HealthJoy focuses on providing its services to larger companies, with tens of thousands of users, but has expressed intentions to work with small and medium-sized businesses in the future.
As healthcare costs continue to rise, HealthJoy is ready for continued success by helping employers manage expenses and improve employee care. With a strong track record and strategic partnerships, the company is set to deliver lasting value as demand for affordable, high-quality care grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2022
$60m
SERIES D
Feb 2020
$30m
SERIES C
Total funding: $108.5m
Company benefits
- Remote Work: Being a remote-first company, we give new employees a remote work stipend to ensure you can work comfortably from home
- Health & Wellness: We offer healthcare benefits including medical, dental, vision, therapy, HSA contribution match, EAP, telemedicine, virtual exercise therapy, and disability
- Company Events: We provide our employees with virtual-lunch-and-learns, virtual coffee chats, happy hours, and quarterly team activities
- Financial Wellness: We offer equity with our Stock Option Distribution Policy, 401k match, and an employee referral bonus program
- Recharge: HealthJoy provides employees the freedom they need to balance the responsibilities of both their work and home lives. We offer flexible PTO, paid holidays, parental leave, and more
Company HQ
River North, Chicago, IL
Leadership
Justin Holland
(Co-Founder & CEO)Having studied at MIT, they co-founded FreeCause in 2006 and OpenInstall in January 2011. They then spent 1 year as VP Platform at AVG before founding HealthJoy as CEO in March 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job