Creative Strategist, Mirage
Performance Marketing
$100-140k
+ Equity
Office located in Union Square, NY
AI-powered creative studio
Open for applications
AI-powered creative studio
101-200 employees
Open for applications
$100-140k
+ Equity
Office located in Union Square, NY
101-200 employees
Company mission
To empower our customers, regardless of background or experience, with the ability to bring their vision to life in seconds.
Role
Who you are
- This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance-driven mindset
- 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment
- Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus
- Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics
- Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights
- Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines
What the job involves
- We’re looking for a Senior Creative Strategist to lead the development of high-performing ad creative and elevate our influencer marketing initiatives
- You’ll own full-funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross-functional stakeholders, and internal teams to deliver impactful and brand-consistent video and static assets
- Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs
- Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives
- Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms
- Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners
- Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets
- Support influencer marketing initiatives
Our take
As AI integration grows in creative fields, concerns arise about the future of professions like writing and design. However, Mirage, formerly Cpations, has transformed these anxieties into opportunities by harnessing AI technology to streamline the creative workflow.
By automating tasks in music, graphic design, and video production, Mirage allows users to generate compelling content directly from their mobile devices. With a focus on meeting the rising demand for captivating digital content, its subscription-based model covers key processes like captioning, editing, dubbing, and soundtracking.
Mirage's innovative approach has garnered attention, securing funding from tech giants like Sequoia Capital and Andreessen Horowitz. This investment will grow the company's machine learning team and invest further into technical infrastructure and in-house research efforts. It's the latter that spurned the company's rebrand from Captions in 2025, unifying the offerings of AI video platform Captions and the recently launched Mirage Studio under one name. It is refocusing on AI research into multimodal foundational models, which will help it differentiate itself in a highly competitive AI video solutions market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$60m
SERIES C
Jun 2023
$25m
SERIES B
Total funding: $85m
Company benefits
- Comprehensive medical, dental, and vision plans
- Anything you need to do your best work
- We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, and Nashville with more planned in the future
Company HQ
Civic Center, New York, NY
Leadership
Gaurav Misra
(Co-Founder & CEO)Previously the Head of Design Engineering at Snap Inc, Senior Software Engineer at Localytics, Software Development Engineer at Microsoft, and Software Engineer at Lattice Engines.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Mirage