Associate Director of Product Marketing, Jagex
RuneScape: Dragonwilds, Fixed Term Contract
+ Discretionary annual performance bonus
More information about location
Video game studio
Be an early applicant
Video game studio
501-1000 employees
Be an early applicant
+ Discretionary annual performance bonus
More information about location
501-1000 employees
Company mission
To make forever games that connect and inspire players all around the world.
Role
Who you are
- Are you a proven marketing leader in games with experience delivering world-class campaigns that resonate with passionate players?
- If you thrive on collaboration, innovation, and player trust, this is your opportunity to make a lasting impact on one of the most iconic franchises in gaming
- Proven experience in a senior marketing role in video games, ideally in open-world, MMO, or survival genres
- Proven success delivering global go-to-market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA
- Strong understanding of earned, owned, and paid media integration, and how to balance them effectively
- Deep knowledge of player motivations, community dynamics, and online gaming culture
- Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams
- A data-driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership
What the job involves
- This role is a Fixed Term Contract anticipated to end mid-late 2027
- As the Associate Director – Product Marketing for RuneScape: Dragonwilds, you will lead the global marketing strategy for our new open-world survival crafting game, currently in early access and developed in Unreal Engine 5
- This pivotal role bridges the central franchise marketing team and the core game development group, driving a player-first approach that blends long-term brand building with data-driven performance marketing
- You’ll partner closely with creative, commercial, and production leads to shape go-to-market strategies, elevate the RuneScape: Dragonwilds brand, and deliver campaigns to players on a global scale
- Lead the global go-to-market strategy across PC & console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions and full commercial launch
- Act as a core member of the game leadership team, providing strategic counsel on all marketing and GTM matters, shaping clear, actionable plans, and equipping executives with insights on trade-offs, risks, and P&L impact
- Drive earned media through creator programs, social storytelling and community activations building credibility and reach
- Lead the embedded product marketing function with a KPI driven approach to growth and improve player experience
- Partner with central marketing team (Performance Marketing, Creative Services & PR) to build holistic multi-channel marketing campaigns that compound growth and player sentiment
- Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise-wide campaigns, live events, and global activations
- Build and manage commercial partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce the long-term vision
- Translate multi-year franchise goals into player-centric campaigns that compound over time
- Oversee campaign asset development from briefs to final output, ensuring world class execution
- Establish performance frameworks & partner with analytics to track, analyse, and optimise KPIs across channels to measure success and inform future strategy
- Own the RuneScape: Dragonwilds marketing budget aligning marketing investment with product goals
Our take
Founded in 2000, Jagex is the video game studio behind the RuneScape titles. It is one of the largest British video game studios, having ammased 2.4 million active subscribers, one million free-to-play users, and over 300 million lifetime RuneScape accounts.
Jagex specialises in "forever games", in which players can continue to discover new experiences and challenges without ever reaching an end. RuneScape is a perfect example of this approach, still receiving updates over twenty years after its initial release.
On top of the RuneScape franchise, the company's acquisition of Gamepires brought titles such as SCUM under the company's banner, which it is also working to make into a forever game. It also acquired Pipeworks - adding a Games-as-a-Service platform to its broadening portfolio.
In 2024, it was announced that Jagex would be bought by CVC Capital Partners and Haveli Investments. This represents a move that will position it well to pursue creating more new and innovative player experiences in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private Healthcare, including Dental Plan
- £75 Monthly Energy Allowance (paid on top of your salary)
- Generous Pension Contributions
- Free Gym Membership
- Employee Assistance Programme & Onsite Counselling
- Life Insurance X4 your Salary
- Income Protection 75% Salary
- Annual performance bonus & Pay Reviews
- Enhanced Maternity and Paternity - from day 1
- 25 days annual leave +Bank holidays (Increasing by 1 day per year of service up to 30 days)
- Flexible Working Hours
- Flash Bonuses
Company HQ
Milton, UK
Leadership
Phil Mansell
(CEO)Has worked at Jagex since 2011, beginning as Lead Designer then transitioning through roles to become VP of Studios then CEO. Also former Board Member for Ukie and Lead Designer at Climax and Sony Computer Entertainment Europe.
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