Director of Amazon Onsite Marketing and Media, Nutrafol
$160-190k
Hair wellness company
Job no longer available
Hair wellness company
201-500 employees
Job no longer available
$160-190k
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The team is looking for a thought leader with experience translating their creative vision into an end-to-end brand experience that delivers measurable growth against key retention metrics
- This role requires a growth and data-driven mindset, analytical skills, and a strong understanding of the value of a rapid test and learn approach
- Bachelor’s degree preferably in advertising, marketing, business management, communication or any business-related field
- 5+ years of experience working on media, brand and/or content strategy
- 5+ years experience with analytics tools, business and shopper insights and data-driven planning and optimization
- 5+ years experience with maintaining and creating brand standards while driven engaging consumer messaging for omnichannel
- Experience managing large media budgets and creating allocation strategy for highest ROI
- Hands-on experience delivering and presenting data and insights to Leadership and cross-functional teams to drive business decisions
- In depth understanding of digital marketing and retail ecommerce landscape best practices, with direct experience in online advertising
- Creative thinker and strategist to create unique out of the box solutions for growth
- Ability to demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
What the job involves
- The Director, Amazon Onsite Marketing and Media will create account level strategies to deliver acquisition, reactivation, and retention strategies to drive profitable growth on Amazon for the Nutrafol business
- This position will drive company Amazon growth by owning the end-to-end customer journey and retention strategy, with a focus on growing and engaging our subscriber base to drive engagement, retention, and lifetime value
- Develop strategies on attracting & acquiring new customers on Amazon, in order to meet KPIs & maximize ROI
- Design and implement customer retention strategies to increase loyalty, improve customer retention rate & reduce churn
- Leverage data to provide effective strategies that acquire and retain customers as well as anticipate cultural & buying trends
- Manage budget and advertising spend, and find new ways to attract/retain customers, while driving revenue
- Develop and own the partnership and communications with external agency partners
- Collaborate with cross-functional teams in order to align strategically and maximize all opportunities
- Establish Amazon’s Retention Marketing strategy and approach to CRM, including defining KPIs, customer segmentation, and the customer journey
- Develop and execute against learning objectives to drive continuous performance improvements through testing, analysis, and reporting
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
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