Director of Demand Generation, Relay

• If you are looking to contribute your experience and skills in a fast-growing startup — driving major revenue growth along the way — we want to hear from you!
• You have 10+ years of experience in marketing with 6+ years working in Demand Generation
• You have owned Demand Generation strategy end-to-end: setting strategy, determining programming cadence, building lead models, managing the team to execute, establishing handoff practices, reporting on performance, etc
• You have a proven track record driving meaningful growth in lead-generation in a B2B context. You have championed and implemented strategies and programs that have been significant multipliers for pipeline growth and market enthusiasm
• You have deep experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps and Partnerships. You have a proven track record of building strong relationships with other go-to-market teams
• You are an experienced people-leader who knows how to hire, motivate and manage performance across a variety of seniority levels
• You have hands-on experience managing various online and offline marketing channels to attract and engage leads. You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns
• You care deeply about the customer and understanding their problems in-depth. You prioritize customer understanding and bring that customer focus to your team
• You are creative — you naturally come up with new campaign ideas and angles to inspire the market. You have a strong storytelling muscle
• You are revenue-driven and know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency. You’re proficient in working with data to derive insights that shape strategy and tactics
• You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Hubspot, along with varied CMS, lead nurturing and landing page softwares

Desirable

• To help meet our ambitious goals, we’re looking for a customer-and-data-obsessed Demand Generation leader to grow our team and take our demand gen strategy into scale
• This is an opportunity to have a major impact on a new prong of our overall go-to-market: attracting and nurturing high-quality leads and helping build a distinct marketing/sales motion outside our self-serve registration funnel
• Own strategy for Demand Generation at Relay, setting the vision and plan to acquire and convert qualified leads across multiple channels and industry segments
• Partner closely with other marketing functions (PMM, Growth, Brand), as well as with Sales, RevOps and Partnerships to support overall go-to-market strategy and performance against targets
• Model lead generation and conversion plans in close partnership with Sales, RevOps, Data and Finance
• Hire, train, and develop a high-performing Demand Generation team; support team members’ growth and professional development
• Lead your team to implement memorable and genuinely useful educational programming that inspires and engages a repeat audience
• Leverage a variety of channels (paid, partnerships, email, etc.) and strategic approaches (content, events, webinars, ABM, etc.) to drive lead, pipeline and revenue growth
• Own Demand Generation KPIs such as MQLs generated and pipeline created
• Monitor, analyze and communicate campaign performance using tools like Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and others. Play a key role setting strategy for the evolution of the Demand Generation and RevOps tech stack
• Champion customer empathy and a deep understanding of user workflows. Stay consistently close to the customer/market to help inform and direct effective customer messaging within our marketing and sales pipelines
• Identify and nurture long-term co-marketing partnerships that drive funnel growth
• Communicate Demand Generation progress, blockers and results throughout the organization. Serve as the key advocate for Demand Generation at Relay

• Stage 1: A 30-minute Google Meets video call with a member of the People Team
• Stage 2: A 45-minute Google Meets video call with the Director of Brand
• Stage 3: A take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team
• Stage 4: A 45-min Google Meets video call with a member of Relay’s Leadership team