Digital Marketing Director, Octus
Provider of credit data, analytics and intel
Posted today
Provider of credit data, analytics and intel
201-500 employees
Posted today
201-500 employees
Company mission
To empower subscribers to discover and synthesize the information that matters through the combination of passionate experts and innovative technology.
Role
Who you are
- 7-10 years of experience in digital marketing at a B2B company with the result of generating marketing qualified leads and increasing brand awareness
- Expertise in website strategy, user experience design, customer journey mapping, and leveraging AIO for traffic acquisition and optimization
- Strong experience with cross-channel digital marketing (web, SEO, email, social, and content, paid media)
- Data-driven mindset with a track record of using analytics and insights to optimize strategies and campaigns
- Proficiency with key tools such as Google Analytics, marketing automation platforms (e.g., Pardot/Marketo), and ad management platforms (Google, LinkedIn)
- Experience collaborating with revenue operations teams to drive growth
- Excellent communication and leadership skills, with the ability to influence at all levels
- Must be legally authorized to work in the country where the position is located
What the job involves
- The Director of Digital Marketing will oversee digital strategy planning and execution, ensuring alignment with business goals, customer engagement, and revenue growth
- This leader will provide expertise on digital marketing channels, offer strategic views on where and how to play, and collaborate closely with the growth team responsible for revenue operations and campaigns
- A deep understanding of website strategy, MarTech tools and their application in driving results is essential
- The role will also involve leading efforts to optimize and innovate website experiences, leveraging search engine optimization (SEO), artificial intelligence optimization (AIO) and paid campaigns to enhance traffic
- Additionally, this individual will oversee the end-to-end customer experience and journey mapping to ensure seamless, impactful interactions across touchpoints
- Own the strategic vision for the company website, ensuring it supports business goals, delivers exceptional user experience, and drives conversions
- Drive website innovation and optimization, ensuring it remains a competitive differentiator through best practices
- Utilize SEO and AIO tools to enhance traffic acquisition and engagement strategies, ensuring data-driven enhancements to user interactions
- Drive cross-channel optimization, ensuring seamless integration between paid, organic, and website to drive lead conversion and engagement
- Serve as a subject matter expert on digital marketing channels, providing strategic recommendations on optimal channel usage and campaign execution
- Ensure effective planning, execution, and performance of multi-channel digital campaigns, including web, SEO and paid
- Provide strategic guidance to the product marketing team on what content works and where there are opportunities to expand
- Partner with the data team to build dashboards and reporting mechanisms that inform optimization and demonstrate marketing’s impact on business performance
- Track KPIs to evaluate the impact of digital marketing activities
- Manage budgets to ensure efficient spending and maximum ROI across all campaigns
Salary benchmarks
Our take
Octus, formerly Reorg, is a global provider of credit intelligence, data and analysis of issues affecting the distressed debt, event-driven and leveraged finance markets. The company sets itself apart by taking an approach that combines reporting with financial and legal analysis, providing a holistic view and delivering that view in real-time.
Octus has fundamentally changed the way in which financial and legal professionals access complex business information. Its service reaches over 25,000 people across a variety of institutions and its subscription-based service is giving organisations the ability to replace the work of junior attorneys.
Octus garnered considerable interest from several private equity and strategic rivals due to its expensive subscription-based services that have proven to result in stable growth for clients. Octus's services are particularly valuable and its 2022 buyout by British global investment firm Permira opens the doors to vast opportunities for Octus's further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Medical, dental, vision, and 401k/pension benefits
- Generous PTO policy and Summer Fridays
- Gym subsidy and other fun fitness benefits
- Flexible working policy
- Home-office reimbursements
- Generous referral program to encourage quality recruiting
- Educational reimbursements for career development
- Kudos program to recognize and award colleagues
Company values
- Action Oriented: We believe in thoughtful action, clear decision making and moving the ball forward. We will make mistakes and learn from them in order to do better in the future. We understand the power of consistent action to yield compounding results
- Customer First Mindset: Our customers are the most important stakeholders in our business. Solving their problems and anticipating their challenges is the purpose of our work and our underlying mission. Our commitment is to deliver on our promises and continuously improve the customer experience every day
- Effective Team Player: We approach our work with a deep understanding that we are greater than the sum of our individual parts. We treat each other with respect and integrity and offer candid, thoughtful feedback to improve the organization. We recognize and affirm each person's individual talents and ambitions as we work towards Octus's shared goal
- Driven to Excel: We strive for excellence in everything we do. While we celebrate our achievements, we are relentlessly dissatisfied with the status quo. No matter the process, product or person, there is room for improvement. We continuously seek out those improvements and act upon them to benefit Octus and all of its stakeholders
Company HQ
NoMad, New York, NY
Leadership
Kent Collier
(CEO & Founder)Experienced Analyst having previously worked at Catalyst Investment Management and Millennium Partners, also worked as the Vice President at Assurant Asset Management.
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