Senior Email Marketing Associate, Pie Insurance
$85-105k
Small business insurance
Be an early applicant
Small business insurance
201-500 employees
Be an early applicant
$85-105k
201-500 employees
Company mission
To make insurance less expensive, simpler, and more transparent for small business owners.
Role
Who you are
- High school diploma or GED required. Bachelor’s degree preferred
- At least 4 years of hands-on experience executing and managing all end-to-end aspects of email marketing campaigns is required
- At least 3 years of experience working in an enterprise level marketing automation platform like Salesforce Marketing Cloud, Marketo, or Eloqua on a daily basis is required
- Strong understanding of Salesforce CRM or similar is required
- Excellent writing, spelling, grammar, and proofreading skills
- Experience reporting to peers and leaders on email campaign performance data
- Strong technical understanding of customer databases, marketing automation, and QA testing for email required
- Familiarity with HTML/CSS coding for email preferred
- Experience with a wide range of email types, from nurture campaigns to account-related transactional emails to customer success communications required
- Demonstrated knowledge of email best practices, deliverability best practices, and CAN-SPAM/anti-spam laws required
- Exceptional attention to detail and QA skills required
- Ownership mindset with a willingness to roll up your sleeves and a strong belief that the buck stops with you
- Ability to thrive when faced with ambiguity and display excellent judgment required
- Ability to get up to speed fast, execute quickly, influence decision makers, and remain flexible required
- Experience working independently in a fast-paced, unstructured environment required
- Ability to organize and prioritize various cross-functional projects and campaigns required
- Ability to self-direct, solve problems, and proactively pursue knowledge required
What the job involves
- As our Senior Email Marketing Associate, you’ll work to establish Pie as the leading commercial insurer among small business owners and independent insurance agents by driving tactics and executing strategy for our fast-growing email channel
- On a day-to-day basis, you’ll contribute to Pie’s growth by helping us provide a best-in-class experience for our prospects and customers
- You should have a strong understanding of email as a channel and a desire to send high-quality, relevant, and error-free messages that provide value to our audiences and our business
- In this cross-functional role, you’ll collaborate both within and outside marketing to help achieve our goals
- Maintain content calendar and provide recommendations on schedules and cohorts
- Manage end-to-end send process in Salesforce Marketing Cloud, including content creation, template design and development, list segmentation, campaign setup, QA, and deployment
- Compile and report on performance of all email sends, recommend optimizations based on the data
- Work with marketing analysts for more complex, down-funnel metrics reporting
- Build and manage dynamic content and personalization as needed
- Collaborate with stakeholders as needed
- Ensure proposed copy adheres to email best practices and voice/style/brand guidelines
- Partner with cross-functional stakeholders to identify needs and execute requests
- Provide QA and copy editing to ensure clear messaging and error-free templates
- Monitor IP health and deliverability of email marketing campaigns
- Ensure communications comply with CAN-SPAM/anti-spam laws
- Run A/B tests of various aspects of email communications where appropriate; report on results and recommend optimizations based on the data
- Exercise outstanding judgment and attention to detail in tactical, creative, and technical recommendations and decisions about email campaigns
Our take
Historically, it’s been extremely cumbersome to qualify, onboard and manage workers’ comp insurance, particularly for America’s small businesses which haven’t been prioritized by larger carriers. That’s left small businesses often stranded with expensive and low-quality coverage.
Pie Insurance is changing all that through its technology-first model. Using data and analytics to better comprehend risk and speed up the decision-making process, it reduces the time to make an underwriting decision to a few minutes. Facing only legacy competition in an industry ripe for disruption, Pie Insurance has enjoyed rapid growth and received significant investment funding from backers in the InsurTech space.
Having recently acquired a nationally licensed insurance company, Pie Insurance is now able to directly issue its own policies nationwide. Currently available in 38 states, it will be aiming to expand its operations into the remaining states and territories to provide insurance to small businesses across the entire USA.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2022
$315m
SERIES D
Mar 2021
$118m
SERIES C
Total funding: $620.3m
Company benefits
- Flexible work: Pie offers in-office, hybrid, and remote work options so you can create the work environment that's best for you
- Fully paid health care: Pie covers the health, vision, and dental premiums for full time employees and covers a percentage of premiums for spouses and children
- Equity and 401k: We think you should get a piece of the pie, so in addition to equity, Pie contributes to your retirement through a 401k
- Generous PTO: We want to make sure Pie-oneers have time to balance a rewarding work life and fulfilling personal life
- Parental leave: Pie knows your family is important, providing 100% compensation for the first three months of parental leave, as well as a generous return to work plan
- Caregiver leave: Pie offers caregiver leave so you have the time to dedicate to those who need your care
- HSA and Health FSA: Pie contributes $1,500 for individuals and $2,000 for family HSAs per year. Employees have the option to contribute to a Health FSA
- Dependent Care FSA: To help care for your dependents, Pie allows employees to set aside pre-tax dollars to be used for expenses like babysitters, daycare, summer camps, etc
- Pet insurance: Pie understands your pet is family and their care can be costly when they're not feeling well. The plans provide reimbursement for common needs like exams, vaccines, x-rays, prescriptions, and much more!
Company values
- Integrity | Do the right thing when no one is watching and treat everyone with respect
- Ownership | Put the best interest of the company first and get things done with urgency
- Simplicity | “Make everything as simple as possible, but not simpler.” -Albert Einstein
- Service | Take care of our customers always; if it serves small business, it serves Pie
Company HQ
Union Station, Denver, CO
Articles
Leadership
Dax Craig
(Co-Founder & President)MD of 11x Holdings which invests in commercial and residential real estate. Also Co-founded Valen Analytics, a data and analytics provider for property and casualty insurance.
John Swigart
(Co-Founder & CEO)Previously CMO for RapidFinance. Also worked as CMO for Esurance, starting off as VP of Finance in 2000.
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