Growth Marketing Lead, Headway

$108-135k

Depending on location + Discretionary bonuses and/or commission + Equity

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$108-135k

Depending on location + Discretionary bonuses and/or commission + Equity

Mid and Senior level

New York

San Francisco Bay Area

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

You have 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
You are highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
You don’t take no as an answer - you think there is always a way to improve performance, drive scale and lower costs with a persistent testing mentality
You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
You have high critical thinking skills with a strong bias towards action
Experience working in-house at high-growth tech companies or agency experience is a plus
The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target

What the job involves

Our Growth Marketing team is building a best in class acquisition engine
We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network
Own and manage our recruitment marketing channels and budget, ensuring we hit our monthly cost and volume goals
Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.6)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(Founder & CEO)

Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.

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