Freelance Brand Copywriter, Clue
More information about location
Period tracking app
Job no longer available
Period tracking app
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To enable women and people with cycles to live in tune with their biology, not in spite of it.
Role
Who you are
- 3–5 years’ copywriting experience within a brand or marketing team
- You care about brand – you notice when something doesn’t quite sound like Clue, and that matters to you
- You’re confident adapting copy across CRM, paid, ASO, web and social
- You bring fresh, creative angles to work – a new subject line hook, a better ad variant, a different way into a familiar CRM moment
- You can take a brief and run with it, collaborating with channel leads and stakeholders
- You’re agile and can adapt to shifting priorities
- Bonus: experience in health and wellness or another regulated category
- Bonus: familiarity with Figma and AirTable
What the job involves
- We’re bringing a refreshed Clue brand to life – bolder, more meaningful, showing Clue’s life changing impact – and copy is doing a huge part of that work
- We’re looking for a copywriter who’s excited to carry that voice into our always-on channels: the touchpoints that reach millions of people to inspire them to understand their bodies and have agency over their health
- You’ll work closely with our marketing, growth, and design teams to turn briefs into copy that’s unmistakably Clue, and leans into our brand pillars: body literacy, agency and health equity
- CRM campaigns – Write compelling emails, push notifications, and in-app messages for sales moments, feature launches, and retention sends
- UA ad copy – Develop and refresh static and video ad copy for Meta and Google Ads campaigns across multiple audience sets, iterating against performance feedback
- App Store optimisation – Write and update app store copy, in-app events, and screenshot copy, working with the growth team to test what drives visibility and conversion
- LinkedIn content – Draft posts according to the content plan, adapting Clue’s voice for a more professional, insight-led audience
- Partnership materials – Write and review partner landing pages and other materials that support our commercial and partnerships teams
- Line-edit our science articles for grammar, formatting, and structural guidelines before submitting to the Science Team for review. Ensure all references, data, and inline citations match our internal guidelines
- 3-4 days per week
Our take
Clue is a femtech app built to help people track their fertility cycle, which can be used as a tech-based birth control method. The company aims to encourage people with cycles to understand their bodies through its user-friendly app that offers in-depth information about their health.
Clue differentiates itself through its use of science to provide users with actionable insights regarding their health. Furthermore, it calculates fertility windows based on global averages instead of ovulation data, which makes its results more accurate. The company continues to collaborate with scientists and universities in order to ensure the product is as accurate as possible.
The company has not been immune to economic ups and downs, cutting staff in 2023, but this was followed by a successful fundraise that supported product expansion and further research. Further funding secured in 2026 will be invested in expanding global reach, among other things, as the company moves into a new phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2023
$9.1m
LATE VC
Apr 2023
$8m
LATE VC
Total funding: $66m
Company benefits
- Flexible Fridays - Use your Fridays for whatever you need to stay healthy and productive
- Hybrid workplace - Work from home whenever you like and remotely for a designated amount of months a year
- Keep learning - Benefit and grow from your own development budget of €1,500 a year
- Employee share options - Be part of Clue’s success with our Employee Share Option Plan
- Personal coaching - Book yourself time with our coach to talk about whatever is on your mind
- Dog friendly office - Bring your furry friend with you to the office (P.S. We have treats.)
- Office space - Enjoy our office in the heart of Berlin, where great people meet and meaningful work happens
- Weekly yoga - Take part in our weekly online yoga classes to stretch it out and give your back a break
- Gym membership - Get a subsidized Urban Sports Club membership (€9.99 instead of €59)
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Ida Tin
(Co-Founder)Previously Owner and Director at Moto Mundo for 5 years and Project Leader at Front Runners for 4 years.
Rhiannon White
(CEO)Joined the company as CPO in 2022, becoming CEO in 2024. Formerly CPO at Vend, Chief Digital Officer at Westpac New Zealand and Product Management Consultant at SKY TV New Zealand.
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