Digital Marketing Executive, Rapha
3-5 days a week in office
Cycling apparel brand
Open for applications
Cycling apparel brand
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
To inspire the world to live life by bike.
Role
Who you are
- Have proven experience as Digital Marketing Executive or similar role
- Possess exceptional organisational skills. Rapha serves a Global audience of passionate cyclists, across many regions, languages and campaigns. You will manage a high-volume priorities, campaigns and creative - so ability to organise and prioritise is key
- Previous knowledge of web analytics tools (e.g. Google Analytics, Meta Business Manager, Google Ads, etc.) with an analytical mindset and critical thinking
- Show an excellent understanding of digital marketing concepts and best practices
- Highly motivated clear communicator with strong interpersonal skills
- Analytically minded, you will be taking large data-sets across our Global performance campaigns to identify red flags, opportunities and actions that will strengthen our strategy
- Experience in the media industry across client, agency or media owner side, with expertise covering:
- Media and Communications planning background from brand to demand
- A strong understanding of media reporting
- Report writing and presenting skills
- Excited to work as part of a fast pace and agile team
- A desire to be an advocate for Rapha’s purpose to inspire the world to live life by bike
- An appreciation for cycling
What the job involves
- We are seeking a Digital Marketing Executive to bring passion, pace and support across our digital marketing channels
- You will be the creative driver and organiser across our campaigns, ensuring campaigns are running on-time, and to the standards of creative excellence expected of Rapha
- As the main bridge between our creative and web teams, this is an exciting opportunity to play a key role at the world’s leading cycling apparel brand
- Supporting the day-to-day management of our digital marketing campaigns, including creative strategy, trafficking & reporting. You will be the main bridge between our in-house creative team and our ad-buyers, ensuring our high brand-creative standards are translated into exceptional digital marketing
- Owning our test-and-learn roadmap, helping to refine & define our ad-creative strategy to ensure we serve the right campaigns, to the right people at the right moment
- Collaborating with internal teams to create landing pages, optimise the user experience through our website, and manage the delivery of small website projects
- Working closely with our CRM team to manage and evolve our audience strategy, identifying segments to target across our full suite of ad platforms
- Acquiring & sharing insights online marketing trends, keep our strategies and channel mix ahead of the curve and competition
- Leading on our internal reporting, identifying red flags and opportunities week-to-week to optimise our digital marketing investments
Salary benchmarks
Our take
Rapha is a cycling apparel brand that aspires to create items of the highest possible quality by using advanced manufacturing techniques. Having been the clothing supplier to Team Sky between 2012-2016, as well as the women’s UCI WorldTour team CANYON//SRAM, Rapha has worked to align itself with the best names in sport. It also launched The Rapha Foundation which aims to fund NGOs that support the next generation of racers to succeed in the sport.
The company has seen a series of ups and downs as UK consumer interest in cycling rises and falls. For example, it was able to capitalise on peaks in the market generated first in the wake of the 2012 Olympics, as well as during the pandemic - though now it faces a lull as bike sales throughout 2022 fell to a two-decade low. Despite this, and despite undergoing a refinancing operation, the company remains positive, claiming that this transaction will "better position Rapha to unlock its next phase of growth” as it looks towards the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Access to a Global Employee Assistance Programme
- A variety of resources to support your mental health and wellbeing
- Monthly social events
- Quarterly team away days
- Regular talks and events organised by our Culture Club
- Generous annual leave rising with length of service
- Enhanced parental leave options
- Enhanced pension schemes
- Healthcare
- Lessons to build confidence, inspire and support those at the beginning of their cycling journey (you don't need your own bike to take part)
- Annual testing allowance so you can put our products through their paces
- Significant staff discount
- Flexible working - we just have core hours for collaboration and time with out teams
Company values
- LOVE THE SPORT - The relationships we build mean everything
- SUFFER - Your wildest ambitions are achievable
- INSPIRE OTHERS - Lead by example
- THINK FOR YOURSELF - Work on your weaknesses, share your strengths
Company HQ
Archway, London, UK
Articles
Leadership
Simon Mottram
(Chief Executive)Previously Brand Marketing Consultant at various companies, including Interbrand, Sapient, Circus and Fourth Room.
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