Outbound Business Development Representative, Zappi
$52.5k
+ On-target commission of $22,500 USD
Consumer insights enterprise platform
Open for applications
Consumer insights enterprise platform
201-500 employees
Open for applications
$52.5k
+ On-target commission of $22,500 USD
201-500 employees
Company mission
To create brand, shopping, and advertising work that works for consumers.
Role
Who you are
- 2+ years of experience in Business Development, Inside Sales, or related roles, with a proven track record of creating new logo pipeline in Enterprise environments. Experience managing large, complex accounts is a plus
- Proven ability to design and execute omnichannel outreach campaigns, with an understanding of how to craft messages that resonate with executive personas and decision-makers in target industries
- Advanced communication skills, with demonstrated success in crafting personalized emails, effective cold calling, and LinkedIn outreach that speaks to executive-level prospects and articulates value clearly
- Familiarity with HubSpot Sales Hub, particularly for managing outbound workflows, prospecting dashboards, and sequence management, or a strong willingness to learn and adapt to new tools
- Experience leveraging tools like 6Sense, UserGems, Sales Navigator, Vendelux to drive targeted outreach and engagement decisions. Ability to quickly adopt new sales tools and technologies
- Results-driven and goal-oriented, with a passion for meeting or exceeding performance targets in a metric-driven environment. You thrive on the challenge of meeting KPIs and contributing to team success
- Appreciation for a collaborative, creative team environment, with a growth mindset and a willingness to embrace new challenges. Ability to adapt to changing priorities and approaches based on feedback and market trends
What the job involves
- At Zappi, the BDR team sits under Marketing and is part of a passionate group on a mission to help world-class customers—some of the best-known B2C brands on the planet—evolve their marketing, advertising, and innovation
- As a key member of our Business Development team, you will report to our Director of Outbound Sales and contribute directly to our company’s growth strategy
- In this role, you’ll focus on identifying high-potential customers, generating new business, and executing hyper-personalized outreach campaigns to create pipeline opportunities
- Collaborating closely with cross-functional teams, including sales and customer success, you’ll play an essential role in driving Zappi’s revenue growth and supporting our 2025 strategy
- Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets
- Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates
- Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts
- Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs
- Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space
- Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion
- Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts
- Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates
- Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition
- Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $193.8m
Company benefits
- Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Generous hardware budget – get what works for you
- Support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits such as free yoga and access to trained therapists / counselors
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Company HQ
South Boston Waterfront, Boston, MA
Leadership
Steve Phillips
(CEO)Previously partner at Tuned In Research and Chairman at Tonic Insight.
Salary benchmarks
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