Social Media & Content Manager, Minor Figures

Salary not provided

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Mid level

London

More information about location

2 days a week in office

Vegan, sustainable coffee products

Be an early applicant

Vegan, sustainable coffee products

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Be an early applicant

Salary not provided

Offers share options

Mid level

London

More information about location

2 days a week in office

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Company mission

To create innovative, plant-based products for a more delicious future.

Job

Company

Role

Who you are

3-4 years of experience in social media or content creation for a consumer brand — you've owned a channel, made the content, and grown an audience
You're a confident and creative content producer — comfortable on camera, directing shoots, editing on mobile, and producing content for TikTok and Reels
You’re a strategic thinker who understands what what makes a channel grow, how to spot opportunities in emerging trends, and how to translate audience behaviour into content that actually performs
You understand the relationship between organic and paid social, creating content with amplification in mind, not just organic reach
You have experience working with influencers and creators, knowing how to brief, build relationships, and get great content out of partnerships
You're highly organised and collaborative - able to manage a content calendar across multiple channels and coordinate across markets
You're comfortable in a small, fast-moving team where you're expected to get stuck in and bring energy
You have a genuine passion for culture, community, and authentic storytelling
A genuine understanding of specialty coffee, hospitality, or food and drink is a real plus

What the job involves

We're looking for a social-first thinker who can translate Minor Figures' culture into content that makes people feel like they're part of something. You'll own our organic social strategy and execution across Instagram, TikTok, and LinkedIn — shaping how the brand shows up culturally, building engagement with our audience, and developing content that supports both brand growth and D2C performance
This is a hands-on role for someone who can think strategically, create compelling content, and execute consistently. You'll be the person who launches Minor Figures on TikTok for the first time — building the channel from zero, establishing our voice, and growing an early community. TikTok is a new chapter for us and we want someone who's as excited about it as we are! You will work across global teams to develop a cohesive global social presence
You will be responsible for creating social content that’s anything but boring. Interesting, weird and uniquely Minor Figures. You'll work closely with our Head of Ecommerce, whose job is to put paid spend behind what you build organically — so the two functions feed each other
Beyond that, you'll collaborate across EMEA and NAM marketing teams, making sure regional activity is reflected in a joined-up global social calendar that both markets own and input into
Although there are global responsibilities, this role sits within the EMEA marketing team and reports to the Head of Marketing (EMEA)
Build and own the organic social strategy across Instagram, TikTok, and LinkedIn, defining channel approach, content pillars, and audience priorities
Identify growth opportunities: content formats, platform moments, creator partnerships, and audience behaviour that can move the needle
Co-own the global social calendar with NAM marketing so market-level activity and always-on content are always aligned
Set the framework for how Minor Figures shows up on social: tone, formats, cadence, and creative direction
Own organic social output (always-on content and campaign-led content) across Instagram and TikTok and manage UGC and White label content from NAM marketing team
Produce social-first content from concept through to posting - video, static, reels, and stories
Lead the MF TikTok launch - build the channel strategy from scratch, establish our voice, grow the early community, and set the standard for how Minor Figures shows up on the platform
Manage LinkedIn for EMEA ensuring brand presence is consistent and relevant marketing activity is captured. You will also work closely with NAM Marketing on NAM specific Linkedin posts
Manage the content calendar day-to-day, ensuring everything that goes out is on-brand, on-time, and platform-appropriate
Lead community management across organic channels — responding to comments, building relationships, keeping Minor Figures present in the right conversations
Identify and manage influencer and creator partnerships, building a pipeline of UGC that feeds both organic performance and paid creative testing
Work closely with our Head of Ecommerce to ensure organic content is built with paid amplification in mind feeding a consistent creative pipeline for paid social
Own organic KPIs: follower growth, engagement rate, reach, and content performance across Instagram, TikTok, and LinkedIn
Flag what's working so our Head of Ecommerce knows what's worth putting paid spend behind
Report organic performance to the both EMEA and NAM Marketing Director as part of regular marketing reviews

Application process

To apply, please send your CV alongside a link to your creative portfolio or examples of social content you've produced. We want to see how you think and what you make, not just where you've worked

Salary benchmarks

Our take

Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.

What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.

Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.

Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.