Industry Marketing Director, Intapp
Legal
More information about location
3-5 days a week in office
Bringng the power of Applied AI to firm professionals
Be an early applicant
Bringng the power of Applied AI to firm professionals
1001+ employees
Be an early applicant
More information about location
3-5 days a week in office
1001+ employees
Company mission
To help professionals turn knowledge, relationships, and operational insights into value.
Role
Who you are
- This is a role for someone who enjoys building C-level relationships, opening new doors, speaking at conferences, and advising firm leaders on how to achieve success in their strategic transformation programs
- Ideal candidate has 10-15+ years of experience in management consulting, product or industry marketing, and/or legal operations (e.g., law firm operations, legal technology, practice management)
- Has worked in high-growth enterprise SaaS and AI environments, including expertise in portfolio messaging or vertical marketing strategies
- Depth in areas such as legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance
- Deep understanding of law firm business models, buyer personas (Managing Partners, CFOs, CIOs, Practice Group Leaders, General Counsel), and the competitive landscape in legal technology
- Demonstrated track record developing high-profile thought leadership that builds market credibility and drives business results—ideally including conference speaking, published perspectives, and visibility in industry channels
- Outstanding executive presence and presentation skills, with the ability to inspire and engage senior-level executives in both 1:1 meetings and large audiences
- Entrepreneurial approach to finding new growth levers for the business, with strong problem-solving skills and talent for conducting research, analyzing data, executive storytelling/messaging, developing hypotheses, and synthesizing recommendations
- Exceptional written communication, including interest in authoring thought-provoking points-of-view and conducting customer and market research
- Highly collaborative with ability to lead through influence and orchestrate cross-functional teams in a matrixed environment
- Bachelor's degree required; MBA, JD, or advanced degree preferred
What the job involves
- We are looking for a dynamic leader to drive the strategy, thought leadership, and positioning that will grow Intapp's Legal business—our largest and most established vertical
- As Industry Marketing Director for Legal, you will develop compelling and prescriptive thought leadership, present it to clients/prospects at Intapp and industry conferences (e.g., ILTACON, LegalTech), webinars, and executive briefings, and engage directly with Managing Partners, General Counsel, CFOs, and CIOs at leading law firms
- You will partner with a diverse ecosystem—Industry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand Generation—to build Intapp's industry value proposition and drive a coordinated go-to-market strategy
- As a visible ambassador for Intapp in the legal market, you will position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption, profitability pressures, and the evolving business of law
- This is a Director-level individual contributor role, ideal for an experienced product marketing leader who thrives on both strategy and execution
- Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and revenue growth
- Develop bold, differentiated industry thought leadership:
- Own the annual messaging architecture for the legal vertical—defining the strategic themes that connect industry challenges to Intapp's differentiated value and drive one coordinated story across all channels
- Create and deliver differentiated thought leadership, backed by proprietary data or research, that positions Intapp as the industry benchmark and defines what "great" looks like for a modern, AI-enabled law firm. Partner with cross-functional SME’s such as Industry Principals, Growth Directors, and Practice Group Leaders to develop content
- Create CXO perspectives on trends shaping the legal market. Examples could include: AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations
- Develop keynote content and secure speaking opportunities at marquee industry events (e.g., ILTACON, LegalTech, ACC) to establish Intapp's thought leadership position
- Serve as an external voice for Intapp in the legal market, building relationships with analysts, media, and industry influencers to validate our differentiation and elevate market perception
- Partner with demand gen/ growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth
- Lead the Legal GTM strategy and execution to grow the business:
- Build and maintain the legal industry bill of materials: competitive positioning, sales plays, executive pitch decks, library of use cases, vision demos, client proof points, and competitive positioning that drive pipeline and improve win rates
- Partner with Solution Product Marketers to create unified portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives
- Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions
- Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training
- Lead competitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities
- Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analyst perception, target account engagement), and lagging indicators (pipeline influenced, win rate correlation, deal velocity)
- Engage directly in strategic deal pursuits (20-30% of time):
- Support large, strategic deals by developing custom presentations, executive messaging, and competitive positioning that opens doors and advances deals
- Co-lead executive briefings and finalist presentations, bringing industry expertise and thought leadership credibility to high-stakes client engagements
- Collaborate with Sales on strategic account planning, identifying opportunities to leverage industry insights and content to deepen client relationships and drive cross-sell
- Your success is measured by driving growth in Intapp's Legal vertical—setting the vision for AI-powered transformation in the market and positioning Intapp as a key strategic partner in this process
Our take
The professional and financial services industries face a lot of challenges, and Intapp helps firms bring everything together in one cloud-based platform, connecting people, processes, and data so they can make better decisions, work more efficiently, and reduce risk. Its software is built specifically for firms like law, accounting, consulting, private capital, and investment banking, so they can manage everything from deals and clients onboarding to compliance and billing.
Intapp has grown its platform through a number of acquisitions, which have added new tools for collaboration, billing, and deal management, It's also focused on Ai-powered features, helping firms use their data smarter and automate routine tasks. And partnerships with companies like Microsoft Azure and other data providers strengthen the platform even further, making is easier for firms to connect systems and get insights.
Founded in 2000, Intapp went public in 2021 and now serves more than 2,6000 firms worldwide. Its cloud business is growing steadily, and more of its tools now include AI and automation to make work faster and simpler. With its continued focus ons amrt, industry-specific solutions, the company is well positioned to stay a leader in helping professional and financial firms run more efficiently in a fast-changing world.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Time away: In addition to generous paid time off, we recognize most major regional holidays.
- Flexibility: Intapp provides a highly flexible work environment to help employees successfully juggle work, wellness, and personal obligations.
- Wellness: Wellness is about being healthy and balanced in all areas of your life. We provide medical benefits for you and your family that offer quality, flexibility, and value.
- Saving and investing: We offer a variety of savings and investment programs to help you plan for the future and reach your financial goals.
- Family: We strive to be a great place to work for those with families. Benefits like paid parental leave, including adoptive leave, make it easier to take time off to welcome your new addition.
- Growth: We offer a variety of trainings and opportunities to help you increase your knowledge, build new skills, and take charge of your career.
Company HQ
Ventura, Palo Alto, CA
Leadership
Thad Jampol
(Co-Founder & CPO)Prior to co-founding Intapp in 2000, Thad received a BS in Computer Science from the University of California, Los Angeles.
David Morton
(CFO & Executive VP)David joined Intapp in 2023 as an Executive VP and CFO. Prior to this, he was an Executive VP and CFO at DigiCert and Anaplan. He also spent a brief stint at Tesla as a Chief Accounting Officer.
Don Coleman
(COO)Prior to joining Intapp in 2003, Don was a Director of Business and Corporate Development at Excite@Home. Her also co-founded the Stanford Student Enterprises and served as the CEO for 1 year.
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