Senior Account-Based Marketing Manager, AlphaSense
$143-170k
You may also be offered a performance-based bonus + equity
Market intelligence and search platform
Open for applications
Market intelligence and search platform
1001+ employees
Open for applications
$143-170k
You may also be offered a performance-based bonus + equity
1001+ employees
Company mission
AlphaSense's mission is to organize the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- We are seeking a savvy, results-oriented Account-Based Marketing (ABM) Manager to drive awareness, interest, and engagement within our most strategic accounts
- If you’re motivated by measurable results, enthusiastic about innovative marketing tactics, and eager to drive impact for AlphaSense, this role is for you!
- Experience: 5-7 years in B2B marketing, with a focus on account-based marketing or demand generation. Previous experience managing ABM programs is a plus
- Project Management: Highly organized with exceptional project management skills. Proven ability to handle multiple campaigns, timelines, and objectives simultaneously
- Tech Savvy: Proficient in CRM and marketing automation tools such as Demandbase, Marketo, and Salesforce (experience with DemandBase is a plus!)
- Analytical Mindset: Strong analytical skills to evaluate campaign effectiveness, measure ROI, and extract actionable insights from data
- Communication Skills: Excellent written and verbal communication skills to craft compelling, personalized content and collaborate effectively with sales, content, and creative teams
- Collaborative and Adaptable: Strong team player with the ability to work cross-functionally and adapt to a fast-paced, agile environment
What the job involves
- Reports to: Sr. Director of Demand Generation
- You’ll be at the heart of our targeted marketing strategy, creating a highly personalized marketing experience for high-value accounts and accelerating growth for the business
- As the ABM Manager, you’ll design, develop, and deploy targeted ABM programs that drive pipeline and revenue growth through a data-driven and account-centric approach
- To excel in this role, you’ll need to be versatile and resourceful, with experience across multiple marketing disciplines, including content and digital marketing, demand generation, product marketing, and program management
- This is a collaborative position that will require partnering closely with sales, customer success, and the broader marketing team to execute a holistic ABM strategy
- ABM Strategy Development: Develop, refine, and execute AlphaSense's ABM strategy to drive engagement, pipeline, and revenue from high-priority accounts
- Ensure alignment with sales and customer success to achieve shared objectives
- Campaign Management: Design and launch integrated, multi-channel ABM campaigns across email, social media, digital ads, content marketing, webinars, and events
- Tailor each campaign to address specific pain points, business needs, and buyer personas within target accounts
- Sales Collaboration: Work closely with the sales team to identify top accounts, define account goals, and create highly personalized account plans
- Foster ongoing communication with sales to keep ABM efforts closely aligned with sales objectives and feedback
- Content Personalization: Collaborate with content and creative teams to develop custom, high-impact content (blogs, whitepapers, case studies, landing pages) for each stage of the account’s buyer journey
- Ensure messaging is specific to account needs and resonates with key decision-makers
- Data Analysis and Reporting: Track, analyze, and optimize campaign performance through KPIs and account-specific engagement metrics
- Regularly present campaign insights and recommendations to stakeholders to inform future ABM efforts
- Technology and Tools: Leverage ABM platforms and tools (such as Demandbase, Salesforce, Marketo) to execute campaigns efficiently, target accounts effectively, and deliver personalized experiences at scale
- Budget Management: Oversee and manage the budget for ABM campaigns, ensuring a high return on investment
- Optimize spend across channels to maximize impact and efficiency
- Event Marketing Support: Partner with field marketing and events teams to deliver high-impact, account-specific events and webinars that deepen relationships with key accounts and drive engagement with decision-makers
- Market Research: Conduct research on target accounts to gain a deep understanding of their industry landscape, pain points, and buying behavior, ensuring ABM programs are highly relevant and impactful
- Support and Role Modeling: Demonstrate and encourage company values by modeling flexibility, integrity, collaboration, team building, and making it fun!
- Key Performance Indicators:
- Growth in engagement, pipeline, and revenue from target accounts
- ABM campaign performance (open rates, CTRs, conversion rates, etc.)
- Alignment and collaboration feedback from sales teams
- ROI and efficiency of ABM budget allocation
Our take
Manual research can be a serious pain : financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it is now setting its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2024
$650m
LATE VC
Sep 2023
$150m
SERIES E
Total funding: $1.3bn
Company benefits
- Work from home opportunities
Company HQ
Union Square, New York, NY
Leadership
Jaakko Kokko
(CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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